分类: 定制化广告

听劝!效率行不行 数字化终端很重要

According to NielsenIQ monitoring data. In 2023, China’s FMCG retail market full-channel overall sales fell slightly by 0.04% compared to 2022, with online and offline channel sales shares 42% and 58% respectively. In online channels,...

「恒顺每日花醋」案例分享

Project Background Daily Flower Vinegar, as another innovative cross-boundary brand from “Vinegar King” Hengshun, attracts new users with scenario-based communication content, establishes emotional connections through interesting interactions, builds the brand image of “One Cup a...

终端生动化与品牌营销的关系

The Relationship Between Terminal Activation and Brand Marketing: Marketing Creates Momentum, Terminal Takes the Relay In today’s highly competitive market environment, brand marketing and terminal activation have become two inseparable core links. Brand marketing is...

聚特-快消品售点广告物料设计研究

In recent years, with the improvement of national consumption level, China’s FMCG industry has entered a new development stage, while local FMCG brands and foreign brands entering the Chinese market have launched fierce competition. In...

新锐品牌0-1转战线下|参半益生菌牙膏,口气持久更清新!

Shenban “Embrace Momentum Break Boundaries” Co-Winner Conference On August 7, 2023, Shenban “Embrace Momentum Break Boundaries” 2023 Co-Winner Conference held grandly in Fuzhou. Shenban probiotic oral care series highly recognized by dealers, who placed orders...

「百威金尊中秋」案例分享

Campaign Theme Golden Mid-Autumn Season, Raise a Glass for Reunion and Sharing Leveraging brand image and festival attributes, create an impression of “family reunion sharing harvest in golden wheat fields during Mid-Autumn”, while endowing “golden...

新希望×黄天鹅联合营销MINI秀设计方案

Background and Objectives New Hope focuses on fresh, healthy premium dairy, building a close brand with “fresh strategy” and innovative products. 24-hour fresh milk is the first defined by time freshness, on-shelf/off-shelf within 24 hours,...

多材料陈列——一站式解决所有零售场景

FMCG retail demands versatile displays for diverse scenarios—pop-ups need lightweight designs, while flagship stores require premium durability. Managing multiple suppliers for different materials drives up costs and complexity. Blue Bull’s multi-material displays provide a one-stop,...

为什么定制POSM提升快消品牌

In FMCG retail, standing out requires more than standard displays. Generic POSM fails to reflect unique brand identities, blending into the retail noise. Blue Bull’s Customized Advertising solutions—spanning gifts, POSM, and more—offer tailored, high-impact branding....