ブログ&ニュース

インタラクティブディスプレイ—ショッパーをロイヤル顧客に

In a crowded FMCG market, static POSM struggles to capture attention. Shoppers spend mere seconds scanning shelves, making engagement critical. Blue Bull’s interactive displays, like the Eyou Box, transform passive POSM into active brand experiences....

デジタルディスプレイでFMCGキャンペーンを加速

In the fast-paced FMCG industry, timing is everything. Traditional POSM, reliant on printing and shipping, often delays campaigns and creates waste. Blue Bull’s digital display matrix offers a faster, greener solution, enabling brands to launch...

なぜサステナブルPOSMがFMCG小売で勝つのか

In the fast-moving consumer goods (FMCG) market, retail shelves are a battleground for consumer attention. Traditional point-of-sale materials (POSM) like paper posters or single-use plastics generate waste and fail to meet growing sustainability demands. Blue...

Behaviorally × 金蓝牛でショッパーマーケティングの未来を切り拓く

Through our collaboration with Behaviorally, we are combining cutting-edge global consumer insights with 金蓝牛’s expertise in in-store marketing and retail execution to unlock new opportunities for FMCG brands in China and beyond. By leveraging Behaviorally’s...

FMCGマーケティングとサステナビリティの新たな地平を切り拓く

Through strategic partnerships, we are shaping the future of FMCG marketing and green innovation. Our collaboration with Behaviorally and OBS brings together global consumer insights, cutting-edge environmental technologies, and practical in-store marketing expertise to deliver...