{"id":3466,"date":"2025-08-25T11:13:31","date_gmt":"2025-08-25T04:13:31","guid":{"rendered":"http:\/\/bluebull.test\/?p=3466"},"modified":"2025-09-17T11:35:54","modified_gmt":"2025-09-17T04:35:54","slug":"blog-driving-the-future-of-shopper-marketing-with-behaviorally-x-%e9%87%91%e8%93%9d%e7%89%9b","status":"publish","type":"post","link":"https:\/\/posmesg.com\/vn\/blog-driving-the-future-of-shopper-marketing-with-behaviorally-x-%e9%87%91%e8%93%9d%e7%89%9b\/","title":{"rendered":"D\u1eabn d\u1eaft t\u01b0\u01a1ng lai Shopper Marketing v\u1edbi Behaviorally x Blue Bull"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi <strong>Behaviorally<\/strong>, ch\u00fang t\u00f4i k\u1ebft h\u1ee3p d\u1eef li\u1ec7u insight ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u v\u1edbi chuy\u00ean m\u00f4n c\u1ee7a Blue Bull v\u1ec1 marketing t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 th\u1ef1c thi b\u00e1n l\u1ebb nh\u1eb1m m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u FMCG t\u1ea1i Trung Qu\u1ed1c v\u00e0 xa h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khai th\u00e1c d\u1eef li\u1ec7u <strong>h\u00e0nh vi s\u00e2u r\u1ed9ng c\u1ee7a Behaviorally<\/strong>(h\u01a1n 160.000 tr\u01b0ng b\u00e0y, 60 tri\u1ec7u \u0111i\u1ec3m ch\u1ea1m, 800.000 th\u1eed nghi\u1ec7m bao b\u00ec), ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn ch\u01b0a t\u1eebng c\u00f3 v\u1ec1 c\u00e1ch ng\u01b0\u1eddi mua nh\u1eadn th\u1ee9c, \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. D\u1eef li\u1ec7u n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi <strong>n\u0103ng l\u1ef1c thi\u1ebft k\u1ebf v\u1eadt li\u1ec7u, t\u1ed1i \u01b0u tr\u01b0ng b\u00e0y v\u00e0 th\u1ef1c thi chu\u1ed7i cung \u1ee9ng c\u1ee7a Blue Bull<\/strong>, c\u00e1c insight n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh gi\u1ea3i ph\u00e1p shopper marketing hi\u1ec7u qu\u1ea3. T\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn tri\u1ec3n khai t\u1ea1i c\u1eeda h\u00e0ng, h\u1ee3p t\u00e1c n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ed1i \u0111a h\u00f3a ROI.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\">\n<p class=\"wp-block-paragraph\">\u201cB\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p insight to\u00e0n c\u1ea7u v\u1ec1 ng\u01b0\u1eddi mua v\u00e0 chuy\u00ean m\u00f4n tri\u1ec3n khai t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, h\u1ee3p t\u00e1c c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o c\u1ea3 \u0111\u1ed9 ch\u00ednh x\u00e1c l\u1eabn t\u00e1c \u0111\u1ed9ng\u2014gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c.\u201d<\/p>\n<cite><strong><em>\u0110\u1ed9i ng\u0169 Blue Bull<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489204\/IMG_0740_itwklg.jpg\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed3ng th\u1eddi, <strong>h\u1ee3p t\u00e1c n\u00e0y c\u0169ng ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn chung v\u1ec1 \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/strong> trong marketing b\u00e1n l\u1ebb. B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u v\u1eadt li\u1ec7u v\u00e0 th\u1ef1c thi, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 n\u00e2ng cao hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 v\u1eadn h\u00e0nh ti\u1ebft ki\u1ec7m, minh b\u1ea1ch tr\u00ean to\u00e0n chu\u1ed7i gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<div class=\"row mt-30\">\n<div class=\"col-md-6 mb-4\"><img decoding=\"async\" class=\"w-100 rounded\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489206\/IMG_0742_tbzfol.jpg\" alt=\"Blog Image\" title=\"\"><\/div>\n<div class=\"col-md-6 mb-4\"><img decoding=\"async\" class=\"w-100 rounded\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489207\/IMG_0743_ga2ibc.jpg\" alt=\"Blog Image\" title=\"\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f9ng nhau, <strong>Behaviorally x Blue Bull<\/strong> l\u00e0 s\u1ee9c m\u1ea1nh c\u1ed9ng h\u01b0\u1edfng\u2014k\u1ebft h\u1ee3p d\u1eef li\u1ec7u shopper v\u1edbi chuy\u00ean m\u00f4n b\u00e1n l\u1ebb th\u1ef1c t\u1ebf th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p t\u00edch h\u1ee3p. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y t\u00e1i \u0111\u1ecbnh ngh\u0129a t\u01b0\u01a1ng lai marketing FMCG, n\u01a1i chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh g\u1eafn li\u1ec1n h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf, t\u1ea1o gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c l\u1eabn d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Through our collaboration with Behaviorally, we are combining cutting-edge global consumer insights with \u91d1\u84dd\u725b\u2019s expertise in in-store marketing and retail execution to unlock new opportunities for FMCG brands in China and beyond. By leveraging Behaviorally\u2019s extensive behavioral data\u2014spanning over 160,000 shelf displays, 60 million behavioral touchpoints, and 800,000 packaging performance tests\u2014we gain unparalleled clarity into&#8230;<\/p>","protected":false},"author":1,"featured_media":3466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"rank_math_title":"Future of Shopper Marketing with Behaviorally x \u91d1\u84dd\u725b","rank_math_description":"","rank_math_focus_keyword":"Behaviorally x \u91d1\u84dd\u725b,Future of Shopper Marketing,FMCG brands,maximize ROI,Blue Bull Team","rank_math_pillar_content":"","rank_math_og_title":"","rank_math_og_description":"","rank_math_canonical_url":"","footnotes":""},"categories":[91,90],"tags":[],"class_list":["post-3466","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-esg","category-bluebull","post_format-post-format-video","th-blog blog-single has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/posts\/3466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/comments?post=3466"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/posts\/3466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/posts\/3466"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/media?parent=3466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/categories?post=3466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/tags?post=3466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}