{"id":3492,"date":"2025-08-25T13:14:02","date_gmt":"2025-08-25T06:14:02","guid":{"rendered":"http:\/\/bluebull.test\/?page_id=3492"},"modified":"2025-09-25T15:27:49","modified_gmt":"2025-09-25T08:27:49","slug":"case-study-behaviorally-x-%e9%87%91%e8%93%9d%e7%89%9b","status":"publish","type":"page","link":"https:\/\/posmesg.com\/vn\/projects\/case-study-behaviorally-x-%e9%87%91%e8%93%9d%e7%89%9b\/","title":{"rendered":"Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh \u2013 Behaviorally x Blue Bull"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3492\" class=\"elementor elementor-3492\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1a474 e-flex e-con-boxed e-con e-parent\" data-id=\"0f1a474\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ff9b0b e-con-full e-flex e-con e-child\" data-id=\"4ff9b0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2921d16 e-con-full e-flex e-con e-child\" data-id=\"2921d16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-326f355 elementor-widget elementor-widget-heading\" data-id=\"326f355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global Footer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdad4d0 elementor-widget elementor-widget-text-editor\" data-id=\"cdad4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ch\u00fang t\u00f4i h\u1ee3p t\u00e1c v\u1edbi Behaviorally v\u00e0 Blue Bull \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00edch nghi v\u0103n h\u00f3a t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c. D\u1ef1 \u00e1n t\u1eadp trung kh\u00e1m ph\u00e1 \u0111\u1ed9ng l\u1ef1c h\u00e0nh vi mua h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c k\u1ebft n\u1ed1i chuy\u00ean m\u00f4n to\u00e0n c\u1ea7u v\u1edbi b\u1ea3n \u0111\u1ecba h\u00f3a. Nh\u1ea5n m\u1ea1nh insight d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, s\u1ef1 hi\u1ec3u v\u0103n h\u00f3a v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8ade9 elementor-widget elementor-widget-solakcounterup\" data-id=\"ba8ade9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakcounterup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"project-box-details\"><div class=\"counter-grid_wrapp style2\"><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">8<\/span>+<\/h3><p class=\"counter-text mb-0\">M\u00f4-\u0111un nghi\u00ean c\u1ee9u \u0111\u00e3 tri\u1ec3n khai<\/p><\/div><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">2<\/span><\/h3><p class=\"counter-text mb-0\">\u0110\u1ed1i t\u00e1c xuy\u00ean bi\u00ean gi\u1edbi<\/p><\/div><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">2025<\/span>YR<\/h3><p class=\"counter-text mb-0\">N\u0103m th\u1ef1c hi\u1ec7n<\/p><\/div><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">100<\/span>%<\/h3><p class=\"counter-text mb-0\">Insight ph\u00f9 h\u1ee3p th\u1ecb tr\u01b0\u1eddng<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be8ec5 elementor-widget elementor-widget-heading\" data-id=\"7be8ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u1ee3i \u00edch c\u1ee7a D\u1ef1 \u00e1n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30996f1 elementor-widget elementor-widget-text-editor\" data-id=\"30996f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1060\" data-end=\"1207\">S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch r\u00f5 r\u1ec7t cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad40672 elementor-widget elementor-widget-html\" data-id=\"ad40672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"checklist style1 list-three-column\">\r\n<ul>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Insight s\u00e2u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> K\u1ec3 chuy\u1ec7n s\u00e1ng t\u1ea1o<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Chuy\u00ean m\u00f4n \u0111a th\u1ecb tr\u01b0\u1eddng<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Th\u1ecb tr\u01b0\u1eddng lu\u00f4n s\u1eb5n s\u00e0ng<\/li>\r\n\r\n<\/ul>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62fd840 e-con-full e-flex e-con e-child\" data-id=\"62fd840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94f5cea elementor-widget elementor-widget-solakprojectinfo\" data-id=\"94f5cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakprojectinfo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_info\"><h3 class=\"widget_title\">Project Information<\/h3><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-solid fa-user\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Kh\u00e1ch h\u00e0ng:<\/p><h6 class=\"project-info_title\">Behaviorally<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-regular fa-folder-open\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Danh m\u1ee5c:<\/p><h6 class=\"project-info_title\">Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng &amp; Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-solid fa-calendar-days\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Th\u1eddi gian:<\/p><h6 class=\"project-info_title\">28\/07 \u2013 01\/08\/2025\n<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-sharp fa-solid fa-location-dot\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">\u0110\u1ecba \u0111i\u1ec3m:<\/p><h6 class=\"project-info_title\">Th\u01b0\u1ee3ng H\u1ea3i, Trung Qu\u1ed1c<\/h6><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42dbc0f elementor-widget elementor-widget-solakcta\" data-id=\"42dbc0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakcta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_offer\" data-bg-src=\"https:\/\/wordpress.themeholy.com\/solak\/wp-content\/uploads\/2025\/01\/offer_bg_1.jpg\"><div class=\"offer-banner\"><span class=\"sub-title style1\">Li\u00ean h\u1ec7 T\u01b0 v\u1ea5n<\/span><h5 class=\"banner-title\">C\u1ea7n h\u1ed7 tr\u1ee3? Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng!<\/h5><a href=\"https:\/\/posmesg.com\/vn\/contact\/\" class=\"th-btn style1 th-icon\"><span class=\"btn-text\" data-back=\"Contact us\" data-front=\"Contact us\"><\/span><i class=\"fa-regular fa-arrow-right ms-2\"><\/i> <\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8ac7f1 e-con-full e-flex e-con e-child\" data-id=\"e8ac7f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9147645 elementor-widget elementor-widget-heading\" data-id=\"9147645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Th\u00e1ch th\u1ee9c c\u1ee7a d\u1ef1 \u00e1n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b339d elementor-widget elementor-widget-text-editor\" data-id=\"a2b339d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>C\u00e1c c\u00f4ng ty FMCG \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c k\u00e9p: duy tr\u00ec c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. M\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 thay \u0111\u1ed5i l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u1ef1 \u00e1n n\u00e0y \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ri\u00eang gi\u00fap c\u00e2n b\u1eb1ng \u0111\u1ed5i m\u1edbi, v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1ch nhi\u1ec7m m\u00f4i tr\u01b0\u1eddng.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c7ef8d e-con-full e-flex e-con e-child\" data-id=\"7c7ef8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33cd171 elementor-widget elementor-widget-solakimage\" data-id=\"33cd171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-img global-img\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489206\/IMG_0742_tbzfol.jpg\" alt=\"IMG_0742_tbzfol\" title=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b23a2 elementor-widget elementor-widget-solakimage\" data-id=\"c7b23a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-img global-img\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489207\/IMG_0743_ga2ibc.jpg\" alt=\"IMG_0743_ga2ibc\" title=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04593f2 elementor-widget elementor-widget-solakimage\" data-id=\"04593f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-img global-img\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489204\/IMG_0741_mnqzm3.jpg\" alt=\"IMG_0741_mnqzm3\" title=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e558f8a e-flex e-con-boxed e-con e-parent\" data-id=\"e558f8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2925 elementor-widget elementor-widget-global elementor-global-2925 elementor-widget-cargozen-client\" data-id=\"2925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cargozen-client.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cg-sponsor3-content over-hidden text-center headline\">\n            <h3>\u0110\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i<\/h3>\n        <div class=\"cg-sponsor3-scroller mt-30 marquee-right\">\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061338\/Asset_34_usrajc.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061336\/Asset_33_ipre40.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061335\/Asset_32_pcdrij.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061333\/Asset_31_ghqkcb.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061332\/Asset_30_oinmmy.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061331\/Asset_29_tnlu1c.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061329\/Asset_28_pkxkfm.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061327\/Asset_27_rrl3ce.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061299\/Asset_26_klsomn.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061298\/Asset_25_jt9qba.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We partnered with Behaviorally and Golden Blue Bull (\u91d1\u84dd\u725b) to explore consumer psychology, brand storytelling, and cultural adaptation in the Chinese market. This collaboration focused on uncovering behavioral drivers behind purchasing decisions and creating strategies that bridge global expertise with local resonance. The project emphasized data-driven insights, cultural fluency, and brand positioning tailored to a&#8230;<\/p>","protected":false},"author":1,"featured_media":3492,"parent":513,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3492","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/pages\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/pages\/3492\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/pages\/513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/pages\/3492"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/vn\/wp-json\/wp\/v2\/media?parent=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}