{"id":5442,"date":"2025-09-25T14:26:44","date_gmt":"2025-09-25T07:26:44","guid":{"rendered":"https:\/\/posmesg.com\/?page_id=5442"},"modified":"2025-09-25T16:18:59","modified_gmt":"2025-09-25T09:18:59","slug":"case-study-brand-x-success-with-eyou-box-interactive-displays","status":"publish","type":"page","link":"https:\/\/posmesg.com\/my\/projects\/case-study-brand-x-success-with-eyou-box-interactive-displays\/","title":{"rendered":"Kajian Kes - Kejayaan Jenama X dengan Paparan Interaktif Eyou Box"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5442\" class=\"elementor elementor-5442\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1a474 e-flex e-con-boxed e-con e-parent\" data-id=\"0f1a474\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ff9b0b e-con-full e-flex e-con e-child\" data-id=\"4ff9b0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2921d16 e-con-full e-flex e-con e-child\" data-id=\"2921d16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-326f355 elementor-widget elementor-widget-heading\" data-id=\"326f355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global Footer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdad4d0 elementor-widget elementor-widget-text-editor\" data-id=\"cdad4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Jenama X, syarikat minuman terkemuka, bekerjasama dengan Blue Bull untuk menggunakan paparan interaktif Eyou Box di 300 kedai di Asia. Projek ini memfokuskan pada mencipta pengalaman rak yang menarik untuk meningkatkan masa tinggal dan kadar penukaran jualan, menunjukkan kuasa POSM berasaskan sensor dalam pasaran FMCG yang kompetitif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8ade9 elementor-widget elementor-widget-solakcounterup\" data-id=\"ba8ade9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakcounterup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"project-box-details\"><div class=\"counter-grid_wrapp style2\"><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">300<\/span>+<\/h3><p class=\"counter-text mb-0\">Kedai Dilaksanakan\n\n<\/p><\/div><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">20<\/span>%<\/h3><p class=\"counter-text mb-0\">Peningkatan Masa Tinggal\n\n<\/p><\/div><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">15<\/span>%<\/h3><p class=\"counter-text mb-0\">Peningkatan Kadar Penukaran<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be8ec5 elementor-widget elementor-widget-heading\" data-id=\"7be8ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Faedah Projek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30996f1 elementor-widget elementor-widget-text-editor\" data-id=\"30996f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Eyou Box menghasilkan:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad40672 elementor-widget elementor-widget-html\" data-id=\"ad40672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"checklist style1 list-three-column\">\r\n<ul>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Peningkatan Interaksi<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Pengoptimuman Berasaskan Data<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Kesetiaan Jenama<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Kelestarian<\/li>\r\n<\/ul>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62fd840 e-con-full e-flex e-con e-child\" data-id=\"62fd840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94f5cea elementor-widget elementor-widget-solakprojectinfo\" data-id=\"94f5cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakprojectinfo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_info\"><h3 class=\"widget_title\">Maklumat Projek<\/h3><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-solid fa-user\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Pelanggan:<\/p><h6 class=\"project-info_title\">Jenama X<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-regular fa-folder-open\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Kategori:<\/p><h6 class=\"project-info_title\">Pemasaran Runcit Interaktif\n\n<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-solid fa-calendar-days\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Tarikh:<\/p><h6 class=\"project-info_title\">15 Mei \u2013 30 Jun 2025\n<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-sharp fa-solid fa-location-dot\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Lokasi:<\/p><h6 class=\"project-info_title\">Singapura dan China<\/h6><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42dbc0f elementor-widget elementor-widget-solakcta\" data-id=\"42dbc0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakcta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_offer\" data-bg-src=\"https:\/\/wordpress.themeholy.com\/solak\/wp-content\/uploads\/2025\/01\/offer_bg_1.jpg\"><div class=\"offer-banner\"><span class=\"sub-title style1\">Hubungi untuk Pertanyaan<\/span><h5 class=\"banner-title\">Perlu Bantuan? Kami Sedia Membantu!<\/h5><a href=\"https:\/\/posmesg.com\/my\/contact\/\" class=\"th-btn style1 th-icon\"><span class=\"btn-text\" data-back=\"Contact us\" data-front=\"Contact us\"><\/span><i class=\"fa-regular fa-arrow-right ms-2\"><\/i> <\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8ac7f1 e-con-full e-flex e-con e-child\" data-id=\"e8ac7f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9147645 elementor-widget elementor-widget-heading\" data-id=\"9147645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cabaran Projek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b339d elementor-widget elementor-widget-text-editor\" data-id=\"a2b339d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Jenama X menghadapi jualan yang statik di kedai sibuk, dengan POSM statik gagal menarik pelanggan, menyebabkan kadar penukaran rendah. Cabaran adalah mencipta pengalaman dinamik yang tidak dilupakan sambil mematuhi ESG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7a0dc elementor-widget elementor-widget-heading\" data-id=\"ba7a0dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Penyelesaian Kami\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca03180 elementor-widget elementor-widget-text-editor\" data-id=\"ca03180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 3 []\">Eyou Box Blue Bull menyediakan:<\/p><ul class=\"tight\" dir=\"ltr\" data-tight=\"true\"><li><p dir=\"ltr\"><strong>Pengaktifan Sensor<\/strong>: Lampu dan audio dicetuskan oleh kedekatan pelanggan.<\/p><\/li><li><p dir=\"ltr\"><strong>Kandungan Tersuai<\/strong>: Cerita produk dan permainan untuk Jenama X.<\/p><\/li><li><p dir=\"ltr\"><strong>Pelaksanaan Global<\/strong>: Kemaskini jauh memastikan keseragaman.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdb93b elementor-widget elementor-widget-heading\" data-id=\"6cdb93b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Jadual Projek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9464db8 elementor-widget elementor-widget-text-editor\" data-id=\"9464db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\" data-pm-slice=\"3 3 []\"><li><p dir=\"ltr\"><strong>Minggu 1-2<\/strong>: Reka bentuk dan penyesuaian Eyou Box.<\/p><\/li><li><p dir=\"ltr\"><strong>Minggu 3-4<\/strong>: Pelaksanaan di 300 kedai, ujian aplikasi mudah alih.<\/p><\/li><li><p dir=\"ltr\"><strong>Minggu 5-6<\/strong>: Analisis data, jualan meningkat 15%.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0ae34 elementor-widget elementor-widget-heading\" data-id=\"5a0ae34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Keputusan dan Kesan<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1fd4d elementor-widget elementor-widget-text-editor\" data-id=\"5c1fd4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" data-pm-slice=\"1 1 []\">Eyou Box meningkatkan masa tinggal sebanyak 20% dan kadar penukaran jualan sebanyak 15%, dengan data memperbaiki kempen. Jenama X melaporkan peningkatan kesetiaan dan pematuhan ESG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e558f8a e-flex e-con-boxed e-con e-parent\" data-id=\"e558f8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2925 elementor-widget elementor-widget-global elementor-global-2925 elementor-widget-cargozen-client\" data-id=\"2925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cargozen-client.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cg-sponsor3-content over-hidden text-center headline\">\n            <h3>Rakan kongsi kami<\/h3>\n        <div class=\"cg-sponsor3-scroller mt-30 marquee-right\">\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061338\/Asset_34_usrajc.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061336\/Asset_33_ipre40.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061335\/Asset_32_pcdrij.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061333\/Asset_31_ghqkcb.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061332\/Asset_30_oinmmy.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061331\/Asset_29_tnlu1c.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061329\/Asset_28_pkxkfm.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061327\/Asset_27_rrl3ce.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061299\/Asset_26_klsomn.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061298\/Asset_25_jt9qba.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Brand X, a leading beverage company, partnered with Blue Bull to deploy Eyou Box interactive displays in 300 stores across Asia. This collaboration focused on creating engaging shelf experiences to boost dwell time and sales conversion. The project highlighted the power of sensor-triggered POSM in a competitive FMCG market. 300+ Stores Deployed 20% Increase in&#8230;<\/p>","protected":false},"author":1,"featured_media":5442,"parent":513,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5442","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages\/5442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/comments?post=5442"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages\/5442\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages\/513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages\/5442"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/media?parent=5442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}