{"id":3492,"date":"2025-08-25T13:14:02","date_gmt":"2025-08-25T06:14:02","guid":{"rendered":"http:\/\/bluebull.test\/?page_id=3492"},"modified":"2025-09-25T15:27:49","modified_gmt":"2025-09-25T08:27:49","slug":"case-study-behaviorally-x-%e9%87%91%e8%93%9d%e7%89%9b","status":"publish","type":"page","link":"https:\/\/posmesg.com\/my\/projects\/case-study-behaviorally-x-%e9%87%91%e8%93%9d%e7%89%9b\/","title":{"rendered":"Kajian Kes \u2013 Behaviorally x Blue Bull"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3492\" class=\"elementor elementor-3492\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1a474 e-flex e-con-boxed e-con e-parent\" data-id=\"0f1a474\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ff9b0b e-con-full e-flex e-con e-child\" data-id=\"4ff9b0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2921d16 e-con-full e-flex e-con e-child\" data-id=\"2921d16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-326f355 elementor-widget elementor-widget-heading\" data-id=\"326f355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global Footer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdad4d0 elementor-widget elementor-widget-text-editor\" data-id=\"cdad4d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kami bekerjasama dengan Behaviorally dan  Blue Bull untuk meneroka psikologi pengguna, penceritaan jenama dan penyesuaian budaya di pasaran China. Kerjasama ini menumpukan kepada pendorong tingkah laku pembelian dan membina strategi yang menggabungkan kepakaran global dengan keunikan tempatan. Projek ini menekankan insight berasaskan data, kefasihan budaya dan posisi jenama yang disesuaikan untuk persekitaran pasaran yang dinamik.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8ade9 elementor-widget elementor-widget-solakcounterup\" data-id=\"ba8ade9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakcounterup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"project-box-details\"><div class=\"counter-grid_wrapp style2\"><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">8<\/span>+<\/h3><p class=\"counter-text mb-0\">Modul Penyelidikan Dijalankan<\/p><\/div><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">2<\/span><\/h3><p class=\"counter-text mb-0\">Rakan Rentas Sempadan<\/p><\/div><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">2025<\/span>YR<\/h3><p class=\"counter-text mb-0\">Tahun Dijalan<\/p><\/div><div class=\"counter-grid\"><h3 class=\"counter-grid-title\"><span class=\"counter-number\">100<\/span>%<\/h3><p class=\"counter-text mb-0\">Insight Relevan Pasaran<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be8ec5 elementor-widget elementor-widget-heading\" data-id=\"7be8ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Faedah Projek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30996f1 elementor-widget elementor-widget-text-editor\" data-id=\"30996f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1060\" data-end=\"1207\">Kerjasama ini memberikan manfaat nyata untuk jenama dan pengguna:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad40672 elementor-widget elementor-widget-html\" data-id=\"ad40672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"checklist style1 list-three-column\">\r\n<ul>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Insight pengguna mendalam<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Strategi setempat<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Penceritaan inovatif<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Kepakaran merentas pasaran<\/li>\r\n<li><i class=\"fa-light fa-circle-check\"><\/i> Kesiapsiagaan pasaran<\/li>\r\n\r\n<\/ul>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62fd840 e-con-full e-flex e-con e-child\" data-id=\"62fd840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94f5cea elementor-widget elementor-widget-solakprojectinfo\" data-id=\"94f5cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakprojectinfo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_info\"><h3 class=\"widget_title\">Maklumat Projek<\/h3><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-solid fa-user\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Pelanggan:<\/p><h6 class=\"project-info_title\">Behaviorally<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-regular fa-folder-open\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Kategori:<\/p><h6 class=\"project-info_title\">Penyelidikan Pengguna &amp; Strategi Jenama<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-solid fa-calendar-days\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Tarikh:<\/p><h6 class=\"project-info_title\">28 Jul \u2013 1 Ogos, 2025\n<\/h6><\/div><\/div><div class=\"project-info\"><div class=\"project-info_icon\"><i class=\"fa-sharp fa-solid fa-location-dot\"><\/i><\/div><div class=\"project-info_content\"><p class=\"project-info_subtitle\">Lokasi:<\/p><h6 class=\"project-info_title\">Shanghai, China<\/h6><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42dbc0f elementor-widget elementor-widget-solakcta\" data-id=\"42dbc0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakcta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"widget widget_offer\" data-bg-src=\"https:\/\/wordpress.themeholy.com\/solak\/wp-content\/uploads\/2025\/01\/offer_bg_1.jpg\"><div class=\"offer-banner\"><span class=\"sub-title style1\">Hubungi untuk Pertanyaan<\/span><h5 class=\"banner-title\">Perlu Bantuan? Kami Sedia Membantu!<\/h5><a href=\"https:\/\/posmesg.com\/my\/contact\/\" class=\"th-btn style1 th-icon\"><span class=\"btn-text\" data-back=\"Contact us\" data-front=\"Contact us\"><\/span><i class=\"fa-regular fa-arrow-right ms-2\"><\/i> <\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8ac7f1 e-con-full e-flex e-con e-child\" data-id=\"e8ac7f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9147645 elementor-widget elementor-widget-heading\" data-id=\"9147645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cabaran Projek<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b339d elementor-widget elementor-widget-text-editor\" data-id=\"a2b339d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Syarikat FMCG menghadapi cabaran berganda untuk kekal kompetitif sambil memenuhi permintaan kelestarian yang semakin meningkat. Model tradisional tidak lagi mencukupi dalam persekitaran yang dibentuk oleh kebimbangan iklim, transformasi digital dan kesetiaan pengguna yang berubah. Projek kami menangani tekanan ini dengan strategi khusus yang mengimbangi inovasi, kecekapan operasi dan penjagaan alam sekitar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c7ef8d e-con-full e-flex e-con e-child\" data-id=\"7c7ef8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33cd171 elementor-widget elementor-widget-solakimage\" data-id=\"33cd171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-img global-img\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489206\/IMG_0742_tbzfol.jpg\" alt=\"IMG_0742_tbzfol\" title=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b23a2 elementor-widget elementor-widget-solakimage\" data-id=\"c7b23a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-img global-img\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489207\/IMG_0743_ga2ibc.jpg\" alt=\"IMG_0743_ga2ibc\" title=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04593f2 elementor-widget elementor-widget-solakimage\" data-id=\"04593f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"solakimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-img global-img\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489204\/IMG_0741_mnqzm3.jpg\" alt=\"IMG_0741_mnqzm3\" title=\"\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e558f8a e-flex e-con-boxed e-con e-parent\" data-id=\"e558f8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2925 elementor-widget elementor-widget-global elementor-global-2925 elementor-widget-cargozen-client\" data-id=\"2925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cargozen-client.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"cg-sponsor3-content over-hidden text-center headline\">\n            <h3>Rakan kongsi kami<\/h3>\n        <div class=\"cg-sponsor3-scroller mt-30 marquee-right\">\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061338\/Asset_34_usrajc.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061336\/Asset_33_ipre40.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061335\/Asset_32_pcdrij.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061333\/Asset_31_ghqkcb.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061332\/Asset_30_oinmmy.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061331\/Asset_29_tnlu1c.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061329\/Asset_28_pkxkfm.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061327\/Asset_27_rrl3ce.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061299\/Asset_26_klsomn.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n                    <div class=\"cg-spon3-item\">\n                <div class=\"item-img\">\n                    <img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757061298\/Asset_25_jt9qba.png\" alt=\"\" title=\"\">\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We partnered with Behaviorally and Golden Blue Bull (\u91d1\u84dd\u725b) to explore consumer psychology, brand storytelling, and cultural adaptation in the Chinese market. This collaboration focused on uncovering behavioral drivers behind purchasing decisions and creating strategies that bridge global expertise with local resonance. The project emphasized data-driven insights, cultural fluency, and brand positioning tailored to a&#8230;<\/p>","protected":false},"author":1,"featured_media":3492,"parent":513,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3492","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages\/3492\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages\/513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/pages\/3492"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/my\/wp-json\/wp\/v2\/media?parent=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}