{"id":5202,"date":"2025-09-17T13:26:24","date_gmt":"2025-09-17T06:26:24","guid":{"rendered":"https:\/\/posmesg.com\/?p=5202"},"modified":"2025-09-17T13:26:28","modified_gmt":"2025-09-17T06:26:28","slug":"how-digital-displays-speed-up-fmcg-campaigns","status":"publish","type":"post","link":"https:\/\/posmesg.com\/jp\/how-digital-displays-speed-up-fmcg-campaigns\/","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067FMCG\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52a0\u901f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u9ad8\u901f\u306aFMCG\u696d\u754c\u3067\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u547d\u3002\u5f93\u6765\u306ePOSM\u306f\u5370\u5237\u3084\u914d\u9001\u306b\u4f9d\u5b58\u3057\u3001\u9045\u5ef6\u3084\u5ec3\u68c4\u3092\u751f\u307f\u307e\u3059\u3002Blue Bull\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30de\u30c8\u30ea\u30af\u30b9\u306f\u3001\u8fc5\u901f\u30fb\u30b0\u30ea\u30fc\u30f3\u306a\u89e3\u6c7a\u7b56\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u4e16\u754c\u4e2d\u3067\u5373\u6642\u304b\u3064\u4e00\u8cab\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u304c\u5c0f\u58f2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u3046\u5909\u9769\u3059\u308b\u304b\u3054\u7d39\u4ecb\u3002<br><br><strong>\u8ab2\u984c\uff1a\u901f\u3044\u5e02\u5834\u3067\u9045\u3044POSM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f93\u6765POSM\u306f\u5370\u5237\u30fb\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u30fb\u914d\u9001\u306b\u9577\u3044\u6642\u9593\u304c\u304b\u304b\u308b\u3002\u5e97\u8217\u3054\u3068\u306b\u5c55\u958b\u304c\u30ba\u30ec\u3001\u52b9\u679c\u3082\u534a\u6e1b\u3002\u5370\u5237\u7269\u306e60%\u306f1\u56de\u3067\u5ec3\u68c4\u3055\u308c\u307e\u3059\u3002\u30b9\u30d4\u30fc\u30c9\u3068\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u304c\u6c42\u3081\u3089\u308c\u308b\u6642\u4ee3\u3001\u53e4\u3044POSM\u306f\u4e0d\u5341\u5206\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Blue Bull\u306e\u89e3\u6c7a\u7b56\uff1a\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30de\u30c8\u30ea\u30af\u30b9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blue Bull\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u904b\u55b6\u3092\u9769\u65b0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5373\u6642\u66f4\u65b0<\/strong>\uff1a\u30ea\u30e2\u30fc\u30c8\u3067\u4e16\u754c\u4e2d\u306e\u5185\u5bb9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u66f4\u65b0<\/li>\n\n\n\n<li><strong>\u591a\u69d8\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/strong>\uff1a\u68da\u30b9\u30af\u30ea\u30fc\u30f3\u304b\u3089\u900f\u660e\u30bf\u30c3\u30c1\u307e\u3067\u3001\u69d8\u3005\u306a\u5c0f\u58f2\u30b7\u30fc\u30f3\u306b\u5bfe\u5fdc<\/li>\n\n\n\n<li><strong>\u74b0\u5883\u914d\u616e<\/strong>\uff1a\u518d\u5229\u7528\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u5358\u767a\u5370\u5237\u4e0d\u8981\u3001ESG\u63a8\u9032<\/li>\n\n\n\n<li><strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u4e00\u8cab<\/strong>\uff1a\u30a2\u30b8\u30a2\u304b\u3089\u6b27\u5dde\u307e\u3067\u7d71\u4e00\u30e1\u30c3\u30bb\u30fc\u30b8<br>POSM\u3092\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u7523\u306b\u5909\u3048\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e8b\u4f8b\uff1aBrand Y\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u529f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand Y\u306fBlue Bull\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u6625\u7bc0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30921000\u5e97\u8217\u3067\u5c55\u958b\u3002\u30ea\u30e2\u30fc\u30c8\u66f4\u65b0\u3067\u8a2d\u7f6e\u6642\u9593\u309230%\u77ed\u7e2e\u3057\u3001\u518d\u5229\u7528\u30b9\u30af\u30ea\u30fc\u30f3\u3067\u5370\u5237\u30b3\u30b9\u30c8\u309225%\u524a\u6e1b\u3002\u30bf\u30c3\u30c1\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067\u6ede\u5728\u6642\u9593\u5897\u3001CVR15%\u5897\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9577\u671f\u4fa1\u5024\uff1a\u30b9\u30d4\u30fc\u30c9\u3068\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30b8\u30bf\u30eb\u5c55\u793a\u306f\u30b9\u30d4\u30fc\u30c9\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u4e00\u8cab\u6027\u3084\u74b0\u5883\u8ca0\u8377\u4f4e\u6e1b\u3082\u5b9f\u73fe\u3002Carrefour\u7b49\u306e\u5c0f\u58f2\u696d\u8005\u306f\u30a8\u30b3\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3092\u91cd\u8996\u3001\u6d88\u8cbb\u8005\u3082\u52d5\u7684\u5c55\u793a\u306b\u6ce8\u76ee\u3002Blue Bull\u306e\u4e16\u754c\u914d\u9001\u3067\u5168\u4e16\u754c\u540c\u6642\u5c55\u958b\u3001ROI\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\">\n<p class=\"wp-block-paragraph\">\u300cBlue Bull\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3067FMCG\u30d6\u30e9\u30f3\u30c9\u306f\u3088\u308a\u901f\u304f\u3001\u3088\u308a\u30a8\u30b3\u306b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u30a4\u30f3\u30d1\u30af\u30c8\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u53ef\u80fd\u3067\u3059\u3002\u300d<\/p>\n<cite><strong><em>Blue Bull\u30c1\u30fc\u30e0<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u8ad6<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blue Bull\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306f\u3001\u5f93\u6765POSM\u306e\u9045\u5ef6\u3084\u5ec3\u68c4\u3092\u89e3\u6c7a\u3057\u3001\u30b9\u30d4\u30fc\u30c9\u30fb\u4e00\u8cab\u6027\u30fb\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u63d0\u4f9b\u3002\u4eca\u3059\u3050Digital Display Equipment\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52a0\u901f\u3057\u307e\u3057\u3087\u3046\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>In the fast-paced FMCG industry, timing is everything. Traditional POSM, reliant on printing and shipping, often delays campaigns and creates waste. Blue Bull\u2019s digital display matrix offers a faster, greener solution, enabling brands to launch campaigns instantly and consistently across global markets. Discover how digital displays transform retail marketing. The Challenge: Slow POSM in a Fast Market Conventional POSM involves lengthy printing, sampling, and shipping processes. Campaigns often suffer from inconsistent rollouts\u2014some stores launch early, others lag behind. This delays market impact and generates waste, with 60% of printed materials discarded after one use. In a world demanding speed and sustainability, traditional POSM falls short. Blue Bull\u2019s Solution: Digital Display&#8230;<\/p>","protected":false},"author":1,"featured_media":5202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"Digital Displays Speed Up FMCG Campaigns - %sitename% (%currentyear%) ","rank_math_description":"Blue Bull\u2019s digital displays accelerate FMCG campaigns with remote updates and ESG benefits. Learn how to stay ahead!","rank_math_focus_keyword":"Digital Displays,ESG benefits,Conventional POSM,Eco-Friendly,Speed and Sustainability","rank_math_pillar_content":"","rank_math_og_title":"","rank_math_og_description":"","rank_math_canonical_url":"","footnotes":""},"categories":[91,90],"tags":[],"class_list":["post-5202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg","category-bluebull","th-blog blog-single has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/5202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/comments?post=5202"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/5202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/5202"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/media?parent=5202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/categories?post=5202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/tags?post=5202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}