{"id":5186,"date":"2025-09-17T11:43:54","date_gmt":"2025-09-17T04:43:54","guid":{"rendered":"https:\/\/posmesg.com\/?p=5186"},"modified":"2025-09-17T13:21:11","modified_gmt":"2025-09-17T06:21:11","slug":"why-sustainable-posm-wins-in-fmcg-retail","status":"publish","type":"post","link":"https:\/\/posmesg.com\/jp\/why-sustainable-posm-wins-in-fmcg-retail\/","title":{"rendered":"\u306a\u305c\u30b5\u30b9\u30c6\u30ca\u30d6\u30ebPOSM\u304cFMCG\u5c0f\u58f2\u3067\u52dd\u3064\u306e\u304b"},"content":{"rendered":"<p class=\"wp-block-paragraph\">FMCG\u5e02\u5834\u3067\u5c0f\u58f2\u68da\u306f\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u4e89\u3046\u6226\u5834\u3067\u3059\u3002\u5f93\u6765\u306ePOSM\uff08\u7d19\u30dd\u30b9\u30bf\u30fc\u3084\u4f7f\u3044\u6368\u3066\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\uff09\u306f\u30b4\u30df\u3092\u5897\u3084\u3057\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u8981\u8acb\u306b\u5fdc\u3048\u3089\u308c\u307e\u305b\u3093\u3002Blue Bull\u306e\u30b5\u30b9\u30c6\u30ca\u30d6\u30ebPOSM\u306f\u5c0f\u58f2\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u30a8\u30b3\u3067\u9ad8\u30a4\u30f3\u30d1\u30af\u30c8\u306a\u8cc7\u7523\u306b\u5909\u3048\u307e\u3059\u3002ESG\u30a8\u30b3\u88fd\u54c1\u304c\u58f2\u4e0a\u30fb\u4fe1\u983c\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u76ee\u6a19\u3092\u3069\u3046\u5b9f\u73fe\u3059\u308b\u304b\u3054\u7d39\u4ecb\u3002<br><br><strong>\u8ab2\u984c\uff1a\u30b0\u30ea\u30fc\u30f3\u6642\u4ee3\u306b\u53e4\u3044POSM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f93\u6765POSM\u306f1\u56de\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5ec3\u68c4\u3055\u308c\u3001\u6d88\u8cbb\u8005\u3084\u6cd5\u898f\u306e\u671f\u5f85\u306b\u5fdc\u3048\u3089\u308c\u307e\u305b\u3093\u3002Z\u4e16\u4ee3\u306e\u7d0480%\u306f\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u91cd\u8996\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u597d\u307f\u307e\u3059\u3002\u4e2d\u56fd\u306e\u30c0\u30d6\u30eb\u30ab\u30fc\u30dc\u30f3\u76ee\u6a19\uff082030\u5e74\u30d4\u30fc\u30af\u30fb2060\u5e74\u30ab\u30fc\u30dc\u30f3\u30cb\u30e5\u30fc\u30c8\u30e9\u30eb\uff09\u3084EU\u306eCSRD\u306a\u3069\u3001\u3088\u308a\u30b0\u30ea\u30fc\u30f3\u306a\u5b9f\u8df5\u3092\u7fa9\u52d9\u5316\u3002Walmart\u7b49\u3082\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306bESG\u6e96\u62e0\u3092\u8981\u6c42\u3057\u3001\u30b5\u30b9\u30c6\u30ca\u30d6\u30ebPOSM\u306f\u4e0d\u53ef\u6b20\u306b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Blue Bull\u306e\u89e3\u6c7a\u7b56\uff1aFMCG\u5411\u3051\u30b5\u30b9\u30c6\u30ca\u30d6\u30ebPOSM<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blue Bull\u306eESG\u30a8\u30b3\u88fd\u54c1\u30b7\u30ea\u30fc\u30ba\u306f\u5c0f\u58f2\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u3053\u3046\u5909\u3048\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30ea\u30b5\u30a4\u30af\u30eb\u7d20\u6750<\/strong>\uff1a\u518d\u751f\u30d7\u30e9\u3084\u5206\u89e3\u53ef\u80fd\u7d20\u6750\u3067\u74b0\u5883\u8ca0\u8377\u524a\u6e1b<\/li>\n\n\n\n<li><strong>\u518d\u5229\u7528\u8a2d\u8a08<\/strong>\uff1a\u8907\u6570\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u4f7f\u3048\u308b\u30e2\u30b8\u30e5\u30fc\u30eb\u5f0f\u3067\u30b3\u30b9\u30c8\u6e1b<\/li>\n\n\n\n<li><strong>\u30b0\u30ea\u30fc\u30f3\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3<\/strong>\uff1a\u8abf\u9054\u304b\u3089\u30ea\u30b5\u30a4\u30af\u30eb\u307e\u3067\u30af\u30ed\u30fc\u30ba\u30c9\u30eb\u30fc\u30d7<\/li>\n\n\n\n<li><strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b<\/strong>\uff1a\u5404\u5e02\u5834\u3067\u4e00\u8cab\u3057\u305f\u30a8\u30b3\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4<br>\u3053\u308c\u3089\u304c\u5ec3\u68c4\u7269\u524a\u6e1b\u30fbESG\u5bfe\u5fdc\u30fb\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u5f37\u5316\u3092\u5b9f\u73fe\u3057\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u6226\u7565\u8cc7\u7523\u306b\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4e8b\u4f8b\uff1aBrand Z\u306e\u30b5\u30b9\u30c6\u30ca\u30d6\u30ebPOSM\u6210\u529f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u98f2\u6599\u5927\u624bBrand Z\u306fBlue Bull\u3068\u9023\u643a\u3057\u3001500\u5e97\u8217\u3067\u30ea\u30b5\u30a4\u30af\u30eb\u30d7\u30e9\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u5c55\u958b\u3002\u30b0\u30ea\u30fc\u30f3\u30a2\u30fc\u30ab\u30a4\u30d6\u3067\u6750\u6599\u51fa\u81ea\u3084\u30ea\u30b5\u30a4\u30af\u30eb\u7d4c\u8def\u3092\u7ba1\u7406\u3057\u3001\u5ec3\u68c4\u7269\u309225%\u524a\u6e1b\u3001ESG\u9069\u5408\u3067Walmart\u306e\u627f\u8a8d\u3092\u7372\u5f97\u3002\u7d50\u679c\uff1a\u6d88\u8cbb\u8005\u4fe1\u983c10%\u5897\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5f37\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9577\u671f\u4fa1\u5024\uff1a\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u304c\u7af6\u4e89\u529b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b5\u30b9\u30c6\u30ca\u30d6\u30ebPOSM\u306f\u6cd5\u4ee4\u9806\u5b88\u3092\u8d85\u3048\u3001\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306b\u3002\u30a8\u30b3\u5c55\u793a\u306f\u4fe1\u983c\u30d6\u30e9\u30f3\u30c9\u306e\u8a3c\u3001\u5c0f\u58f2\u306fESG\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3092\u512a\u5148\u3002\u6295\u8cc7\u5bb6\u3082\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u30d6\u30e9\u30f3\u30c9\u3092\u652f\u6301\u3002Blue Bull\u306e\u30d3\u30b8\u30e7\u30f3\u306f\u5168POSM\u306e\u751f\u7523\uff5e\u30ea\u30b5\u30a4\u30af\u30eb\u307e\u3067\u30c8\u30ec\u30fc\u30b9\u53ef\u80fd\u306b\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\">\n<p class=\"wp-block-paragraph\">\u300cBlue Bull\u30b5\u30b9\u30c6\u30ca\u30d6\u30ebPOSM\u306f\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3092\u30d6\u30e9\u30f3\u30c9ESG\u306e\u529b\u5f37\u3044\u5ba3\u8a00\u306b\u5909\u3048\u307e\u3059\u3002\u300d<\/p>\n<cite><strong><em>Blue Bull\u30c1\u30fc\u30e0<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7d50\u8ad6<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blue Bull\u306e\u30b5\u30b9\u30c6\u30ca\u30d6\u30ebPOSM\u3067FMCG\u30d6\u30e9\u30f3\u30c9\u306f\u7dd1\u306e\u307e\u307e\u76ee\u7acb\u3064\u3002\u30ea\u30b5\u30a4\u30af\u30eb\u7d20\u6750\u304b\u3089\u8ffd\u8de1\u53ef\u80fd\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u307e\u3067\u3001ROI\u30fb\u4fe1\u983c\u30fbESG\u5bfe\u5fdc\u3092\u5b9f\u73fe\u3002\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u5c55\u793a\u306e\u6e96\u5099\u306f\u3067\u304d\u307e\u3057\u305f\u304b\uff1f\u4eca\u3059\u3050ESG\u30a8\u30b3\u88fd\u54c1\u3092\u30c1\u30a7\u30c3\u30af\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>In the fast-moving consumer goods (FMCG) market, retail shelves are a battleground for consumer attention. Traditional point-of-sale materials (POSM) like paper posters or single-use plastics generate waste and fail to meet growing sustainability demands. Blue Bull\u2019s sustainable POSM transforms retail displays into eco-friendly, high-impact assets. Explore how our ESG Eco-friendly Products drive sales, build trust, and align with global sustainability goals. The Challenge: Outdated POSM in a Green World Traditional POSM often ends up in landfills after one campaign, clashing with consumer and regulatory expectations. Around 80% of Gen Z shoppers prefer brands with clear sustainability commitments. Regulations like China\u2019s dual-carbon goals (2030 carbon peak, 2060 neutrality) and the EU\u2019s&#8230;<\/p>","protected":false},"author":1,"featured_media":5186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"","rank_math_description":"Discover how Blue Bull\u2019s sustainable POSM enhances FMCG retail with eco-friendly materials and ESG compliance. Learn more now!","rank_math_focus_keyword":"FMCG Retail,Sustainable POSM,eco-friendly materials,ESG,Why Sustainable POSM Wins in FMCG Retail?","rank_math_pillar_content":"","rank_math_og_title":"","rank_math_og_description":"","rank_math_canonical_url":"","footnotes":""},"categories":[91,90],"tags":[],"class_list":["post-5186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg","category-bluebull","th-blog blog-single has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/5186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/comments?post=5186"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/5186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/5186"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/media?parent=5186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/categories?post=5186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/tags?post=5186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}