{"id":3466,"date":"2025-08-25T11:13:31","date_gmt":"2025-08-25T04:13:31","guid":{"rendered":"http:\/\/bluebull.test\/?p=3466"},"modified":"2025-09-17T11:35:54","modified_gmt":"2025-09-17T04:35:54","slug":"blog-driving-the-future-of-shopper-marketing-with-behaviorally-x-%e9%87%91%e8%93%9d%e7%89%9b","status":"publish","type":"post","link":"https:\/\/posmesg.com\/jp\/blog-driving-the-future-of-shopper-marketing-with-behaviorally-x-%e9%87%91%e8%93%9d%e7%89%9b\/","title":{"rendered":"Behaviorally \u00d7 \u91d1\u84dd\u725b\u3067\u30b7\u30e7\u30c3\u30d1\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u3092\u5207\u308a\u62d3\u304f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Behaviorally\u3068\u306e <strong>\u5354\u696d\u306b\u3088\u308a<\/strong>\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u91d1\u84dd\u725b\u306e\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u5c0f\u58f2\u5b9f\u884c\u306e\u5c02\u9580\u6027\u304c\u878d\u5408\u3057\u3001\u4e2d\u56fd\u3092\u306f\u3058\u3081\u3068\u3059\u308bFMCG\u30d6\u30e9\u30f3\u30c9\u306b\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u306e\u8c4a\u5bcc\u306a\u884c\u52d5\u30c7\u30fc\u30bf <strong>Behaviorally<\/strong>\u2014 16\u4e07\u68da\u9673\u5217\u30016,000\u4e07\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u300180\u4e07\u30d1\u30c3\u30b1\u30fc\u30b8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c6\u30b9\u30c8 \u3092\u99c6\u4f7f\u3057\u3001\u30b7\u30e7\u30c3\u30d1\u30fc\u304c\u88fd\u54c1\u3092\u3069\u3046\u8a8d\u77e5\u30fb\u8a55\u4fa1\u3057\u30fb\u9078\u629e\u3059\u308b\u304b\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6df1\u3044\u6d88\u8cbb\u8005\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u304c\u3001\u8ca9\u58f2\u73fe\u5834\u3067\u5f37\u304f\u97ff\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u91d1\u84dd\u725b <strong>\u306e\u7d20\u6750\u8a2d\u8a08\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6700\u9069\u5316\u30fb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u5b9f\u884c\u306e\u529b\u3067<\/strong>\u3001\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u5b9f\u52b9\u7684\u306a\u30b7\u30e7\u30c3\u30d1\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u5909\u63db\u3055\u308c\u307e\u3059\u3002\u30b3\u30f3\u30bb\u30d7\u30c8\u304b\u3089\u5e97\u8217\u5c55\u958b\u307e\u3067\u3001\u5354\u696d\u306b\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u306f\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001CVR\u3084ROI\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\">\n<p class=\"wp-block-paragraph\">\u300c\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b7\u30e7\u30c3\u30d1\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30ed\u30fc\u30ab\u30eb\u306a\u5b9f\u884c\u529b\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u79c1\u305f\u3061\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u7cbe\u5ea6\u3068\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e21\u7acb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u6226\u7565\u3068\u30ea\u30a2\u30eb\u306a\u6d88\u8cbb\u884c\u52d5\u3092\u3064\u306a\u3050\u6a4b\u6e21\u3057\u3092\u3057\u307e\u3059\u3002\u300d<\/p>\n<cite><strong><em>Blue Bull\u30c1\u30fc\u30e0<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489204\/IMG_0740_itwklg.jpg\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305f\u3001\u3053\u306e\u5354\u696d <strong>\u306f\u5c0f\u58f2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u6210\u9577\u3078\u306e\u30d3\u30b8\u30e7\u30f3\u3092\u5171\u6709<\/strong> \u3002\u7d20\u6750\u3084\u5b9f\u884c\u306e\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u52b9\u679c\u3060\u3051\u3067\u306a\u304f\u52b9\u7387\u6027\u3084\u8cac\u4efb\u3042\u308b\u5b9f\u8df5\u3082\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"row mt-30\">\n<div class=\"col-md-6 mb-4\"><img decoding=\"async\" class=\"w-100 rounded\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489206\/IMG_0742_tbzfol.jpg\" alt=\"Blog Image\" title=\"\"><\/div>\n<div class=\"col-md-6 mb-4\"><img decoding=\"async\" class=\"w-100 rounded\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489207\/IMG_0743_ga2ibc.jpg\" alt=\"Blog Image\" title=\"\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Together, <strong>Behaviorally \u00d7 \u91d1\u84dd\u725b\u306f\u3001<\/strong> \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306e\u30b7\u30e7\u30c3\u30d1\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u5b9f\u7e3e\u3042\u308b\u5c0f\u58f2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u878d\u5408\u3057\u305f\u5f37\u529b\u306a\u30b7\u30ca\u30b8\u30fc\u3002\u3053\u306e\u30b3\u30e9\u30dc\u306fFMCG\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765\u3092\u518d\u5b9a\u7fa9\u3057\u3001\u30b9\u30de\u30fc\u30c8\u306a\u6226\u7565\u3068\u73fe\u5834\u5b9f\u884c\u304c\u5373\u52b9\u6027\u3068\u9577\u671f\u4fa1\u5024\u3092\u4e21\u7acb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Through our collaboration with Behaviorally, we are combining cutting-edge global consumer insights with \u91d1\u84dd\u725b\u2019s expertise in in-store marketing and retail execution to unlock new opportunities for FMCG brands in China and beyond. By leveraging Behaviorally\u2019s extensive behavioral data\u2014spanning over 160,000 shelf displays, 60 million behavioral touchpoints, and 800,000 packaging performance tests\u2014we gain unparalleled clarity into how shoppers perceive, evaluate, and choose products. This deep consumer intelligence provides the foundation for crafting marketing strategies that resonate strongly at the point of sale. With \u91d1\u84dd\u725b\u2019s capabilities in materials design, display optimization, and supply chain execution, these insights are seamlessly transformed into effective shopper marketing solutions. From concept to in-store activation, our collaboration&#8230;<\/p>","protected":false},"author":1,"featured_media":3466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"rank_math_title":"Future of Shopper Marketing with Behaviorally x \u91d1\u84dd\u725b","rank_math_description":"","rank_math_focus_keyword":"Behaviorally x \u91d1\u84dd\u725b,Future of Shopper Marketing,FMCG brands,maximize ROI,Blue Bull Team","rank_math_pillar_content":"","rank_math_og_title":"","rank_math_og_description":"","rank_math_canonical_url":"","footnotes":""},"categories":[91,90],"tags":[],"class_list":["post-3466","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-esg","category-bluebull","post_format-post-format-video","th-blog blog-single has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/3466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/comments?post=3466"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/3466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/3466"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/media?parent=3466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/categories?post=3466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/tags?post=3466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}