{"id":3438,"date":"2025-08-22T17:07:46","date_gmt":"2025-08-22T10:07:46","guid":{"rendered":"http:\/\/bluebull.test\/?p=3438"},"modified":"2025-09-17T13:14:21","modified_gmt":"2025-09-17T06:14:21","slug":"blog-unlocking-new-horizons-in-fmcg-marketing-and-sustainability","status":"publish","type":"post","link":"https:\/\/posmesg.com\/jp\/blog-unlocking-new-horizons-in-fmcg-marketing-and-sustainability\/","title":{"rendered":"FMCG\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u306e\u65b0\u305f\u306a\u5730\u5e73\u3092\u5207\u308a\u62d3\u304f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u6226\u7565\u7684\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u901a\u3058\u3066\u3001\u79c1\u305f\u3061\u306fFMCG\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b0\u30ea\u30fc\u30f3\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u672a\u6765\u3092\u5f62\u4f5c\u3063\u3066\u3044\u307e\u3059\u3002Behaviorally\u304a\u3088\u3073OBS\u3068\u306e\u5354\u696d\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u6700\u5148\u7aef\u306e\u74b0\u5883\u6280\u8853\u3001\u5b9f\u8df5\u7684\u306a\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u7d50\u96c6\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u793e\u4f1a\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3042\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behaviorally <strong>\u306e\u5148\u9032\u7684\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u30c7\u30fc\u30bf<\/strong>\uff0816\u4e07\u68da\u9673\u5217\u30016,000\u4e07\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u300180\u4e07\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30c6\u30b9\u30c8\uff09\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u601d\u8003\u3084\u53cd\u5fdc\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u7cbe\u7dfb\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002 <strong>\u91d1\u84dd\u725b\u306e\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u77e5\u8b58<\/strong>\uff08\u7d20\u6750\u8a2d\u8a08\u30fb\u6700\u9069\u5316\u30fb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u7ba1\u7406\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001FMCG\u30d6\u30e9\u30f3\u30c9\u306e\u52b9\u7387\u3084ROI\u3082\u9ad8\u3081\u308b\u6226\u7565\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\">\n<p class=\"wp-block-paragraph\">\u300c\u79c1\u305f\u3061\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u30ea\u30a2\u30eb\u306a\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u6839\u3056\u3057\u3001\u8a2d\u8a08\u304b\u3089\u5b9f\u884c\u307e\u3067\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u5f37\u3044\u7d46\u3092\u7bc9\u304d\u307e\u3059\u3002\u300d<\/p>\n<cite><strong><em>Blue Bull\u30c1\u30fc\u30e0<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489206\/IMG_0725_qqogem.jpg\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u6642\u306b\u3001 <strong>OBS\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u306e\u5354\u696d\u306f\u3001<\/strong> ESG\u3068\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u5171\u901a\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30a8\u30b3 <strong>\u7d20\u6750\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/strong> \u3068\u30ab <strong>\u30fc\u30dc\u30f3\u30d5\u30c3\u30c8\u30d7\u30ea\u30f3\u30c8\u7ba1\u7406\u3092\u7d71\u5408\u3057<\/strong>\u3001FMCG\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u5411\u3051\u306b\u30b0\u30ea\u30fc\u30f3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u958b\u62d3\u3002\u7d20\u6750\u8abf\u9054\u30fb\u8a2d\u8a08\u304b\u3089\u751f\u7523\u30fb\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u70ad\u7d20\u8a55\u4fa1\u307e\u3067\u3001\u4f4e\u70ad\u7d20\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u767a\u5c55\u306e\u9053\u7b4b\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"row mt-30\">\n<div class=\"col-md-6 mb-4\"><img decoding=\"async\" class=\"w-100 rounded\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489203\/IMG_0724_yatijr.jpg\" alt=\"Blog Image\" title=\"\"><\/div>\n<div class=\"col-md-6 mb-4\"><img decoding=\"async\" class=\"w-100 rounded\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489207\/IMG_0727_kfxomu.jpg\" alt=\"Blog Image\" title=\"\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3089\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb <strong>\u306a\u5b9f\u8df5\u304c\u878d\u5408\u3059\u308bFMCG\u30de<\/strong>\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u6642\u4ee3\u3092\u8c61\u5fb4\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u5e02\u5834\u62e1\u5927\u3060\u3051\u3067\u306a\u304f\u3001\u6d88\u8cbb\u8005\u30fb\u4f01\u696d\u30fb\u5730\u7403\u306b\u9577\u671f\u7684\u306a\u4fa1\u5024\u3092\u5275\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Through strategic partnerships, we are shaping the future of FMCG marketing and green innovation. Our collaboration with Behaviorally and OBS brings together global consumer insights, cutting-edge environmental technologies, and practical in-store marketing expertise to deliver impactful solutions for brands and society. By harnessing Behaviorally\u2019s advanced consumer behavior data\u2014covering over 160,000 shelf displays, 60 million behavioral data points, and 800,000 packaging tests\u2014we gain precise insights into how shoppers think, react, and make decisions. Combined with Jinlan Niu\u2019s in-store marketing expertise, from materials design and optimization to supply chain management, we are able to craft strategies that not only attract consumer attention but also improve efficiency and ROI for FMCG brands. \u201cOur&#8230;<\/p>","protected":false},"author":1,"featured_media":3438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,91],"tags":[],"class_list":["post-3438","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-bluebull","category-esg","post_format-post-format-video","th-blog blog-single has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/3438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/comments?post=3438"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/3438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/posts\/3438"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/media?parent=3438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/categories?post=3438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posmesg.com\/jp\/wp-json\/wp\/v2\/tags?post=3438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}