カテゴリー: BlueBull

Listen to Advice! Efficiency Matters – Digital Terminal is Very Important

According to NielsenIQ monitoring data. In 2023, China’s FMCG retail market full-channel overall sales fell slightly by 0.04% compared to 2022, with online and offline channel sales shares 42% and 58% respectively. In online channels,...

“Hengshun Daily Flower Vinegar” Case Study

Project Background Daily Flower Vinegar, as another innovative cross-boundary brand from “Vinegar King” Hengshun, attracts new users with scenario-based communication content, establishes emotional connections through interesting interactions, builds the brand image of “One Cup a...

The Relationship Between Terminal Activation and Brand Marketing

The Relationship Between Terminal Activation and Brand Marketing: Marketing Creates Momentum, Terminal Takes the Relay In today’s highly competitive market environment, brand marketing and terminal activation have become two inseparable core links. Brand marketing is...

Jute – Research on FMCG Point-of-Sale Advertising Materials Design

In recent years, with the improvement of national consumption level, China’s FMCG industry has entered a new development stage, while local FMCG brands and foreign brands entering the Chinese market have launched fierce competition. In...

Emerging Brand 0-1 Offline Transition | Shenban Probiotic Toothpaste, Long-Lasting Fresh Breath!

Shenban “Embrace Momentum Break Boundaries” Co-Winner Conference On August 7, 2023, Shenban “Embrace Momentum Break Boundaries” 2023 Co-Winner Conference held grandly in Fuzhou. Shenban probiotic oral care series highly recognized by dealers, who placed orders...

Budweiser Gold Mid-Autumn Festival Case Study: Golden Harvest, Raise a Glass for Reunion

Campaign Theme Golden Mid-Autumn Season, Raise a Glass for Reunion and Sharing Leveraging brand image and festival attributes, create an impression of “family reunion sharing harvest in golden wheat fields during Mid-Autumn”, while endowing “golden...

New Hope x Huang Tian Goose Joint Marketing MINI Show Design Scheme

Background and Objectives New Hope focuses on fresh, healthy premium dairy, building a close brand with “fresh strategy” and innovative products. 24-hour fresh milk is the first defined by time freshness, on-shelf/off-shelf within 24 hours,...

デジタルディスプレイでFMCGキャンペーンを加速

In the fast-paced FMCG industry, timing is everything. Traditional POSM, reliant on printing and shipping, often delays campaigns and creates waste. Blue Bull’s digital display matrix offers a faster, greener solution, enabling brands to launch...

なぜサステナブルPOSMがFMCG小売で勝つのか

In the fast-moving consumer goods (FMCG) market, retail shelves are a battleground for consumer attention. Traditional point-of-sale materials (POSM) like paper posters or single-use plastics generate waste and fail to meet growing sustainability demands. Blue...

Behaviorally × 金蓝牛でショッパーマーケティングの未来を切り拓く

Through our collaboration with Behaviorally, we are combining cutting-edge global consumer insights with 金蓝牛’s expertise in in-store marketing and retail execution to unlock new opportunities for FMCG brands in China and beyond. By leveraging Behaviorally’s...

FMCGマーケティングとサステナビリティの新たな地平を切り拓く

Through strategic partnerships, we are shaping the future of FMCG marketing and green innovation. Our collaboration with Behaviorally and OBS brings together global consumer insights, cutting-edge environmental technologies, and practical in-store marketing expertise to deliver...