{"id":6340,"date":"2025-12-29T16:18:17","date_gmt":"2025-12-29T09:18:17","guid":{"rendered":"https:\/\/posmesg.com\/?p=6340"},"modified":"2025-12-29T16:18:20","modified_gmt":"2025-12-29T09:18:20","slug":"fmcg-posm-design-research-strategies-and-trends","status":"publish","type":"post","link":"https:\/\/posmesg.com\/cn\/fmcg-posm-design-research-strategies-and-trends\/","title":{"rendered":"\u805a\u7279-\u5feb\u6d88\u54c1\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u7814\u7a76"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"in-recent-years-with-the-improvement-of-national-consumption-level-chinas-fmcg-industry-has-entered-a-new-development-stage-while-local-fmcg-brands-and-foreign-brands-entering-the-chinese-market-have-launched-fierce-competition\">\u8fd1\u51e0\u5e74\u968f\u7740\u56fd\u6c11\u6d88\u8d39\u6c34\u5e73\u7684\u63d0\u9ad8\uff0c\u6211\u56fd\u7684\u5feb\u9500\u54c1\u4ea7\u4e1a\u8fdb\u5165\u4e86\u4e00\u4e2a\u65b0\u7684\u53d1\u5c55\u9636\u6bb5\uff0c\u540c\u65f6\u672c\u571f\u5feb\u9500\u54c1\u54c1\u724c\u4e0e\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u7684\u5916\u8d44\u54c1\u724c\u5c55\u5f00\u4e86\u6fc0\u70c8\u7684\u7ade\u4e89<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e74\u5feb\u6d88\u54c1\u5728\u4e2d\u56fd\u5c45\u6c11\u6d88\u8d39\u4e2d\u536034.6%\u3002\u4e3a13.2\u4e07\u4ebf\uff0c\u7ebf\u4e0b\u7ec8\u7aef\u96f6\u552e\u5360\u6574\u4e2a\u96f6\u552e\u4efd\u989d\u768476%\uff0c\u96f6\u552e\u7ec8\u7aef\u662f\u4f01\u4e1a\u4ea7\u54c1\u6d41\u901a\u6700\u7ec8\u548c\u6700\u76f4\u63a5\u63a5\u89e6\u6d88\u8d39\u8005\u7684\u73af\u8282\uff0c\u6d88\u8d39\u8005\u5728\u7ec8\u7aef\u9009\u8d2d\u4ea7\u54c1\u5e76\u611f\u77e5\u54c1\u724c\u5f62\u8c61\uff0c\u800c\u4f01\u4e1a\u5c55\u73b0\u54c1\u724c\u5f62\u8c61\u5f80\u5f80\u662f\u900f\u8fc7\u4ea7\u54c1\u548c\u7ec8\u7aef\u552e\u70b9\u5e7f\u544a\u7269\u6599\u6765\u4f20\u9012\uff0c\u53ef\u89c1\u552e\u70b9\u7269\u6599\u5bf9\u54c1\u724c\u7684\u91cd\u8981\u6027\uff0c<br>\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8d77\u6e90\u4e8e\u7f8e\u56fd\uff0c\u540e\u5f15\u8fdb\u81f3\u6b27\u6d32\u3001\u4e1c\u5317\u4e9a\u7b49\u53d1\u8fbe\u56fd\u5bb6\uff0c\u5230\u6539\u9769\u5f00\u653e\u540e\u624d\u88ab\u5916\u4f01\u5e26\u5165\u4e2d\u56fd\uff0c\u968f\u7740\u4e2d\u56fd\u7ecf\u6d4e\u5feb\u901f\u53d1\u5c55\uff0c\u76f8\u5173\u4ea7\u4e1a\u94fe\u4e5f\u5f97\u5230\u5feb\u901f\u63a8\u52a8\uff0c\u4f46\u76f8\u5bf9\u6b27\u7f8e\u56fd\u5bb6\uff0c\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u76f8\u5173\u7684\u7b56\u7565\u53ca\u521b\u610f\u90e8\u5206\u4e13\u4e1a\u5ea6\u8fd8\u5b58\u5728\u4e00\u5b9a\u5dee\u8ddd\uff0c\u800c\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u662f\u7531\u552e\u70b9\u8425\u9500\u7b56\u7565\u6307\u5bfc\u63a8\u52a8\u7684\u5de5\u4f5c\uff0c\u56fd\u51852007\u5e74\u624d\u5f15\u5165\u552e\u70b9\u8425\u9500\u7406\u8bba\uff0c\u5305\u62ec\u6e20\u9053\u8fd0\u8425\u90fd\u662f\u5916\u8d44\u54c1\u724c\u5e26\u5165\u7684\uff0c\u76f8\u5bf9\u4e8e\u5916\u8d44\u54c1\u724c\u76ee\u524d\u56fd\u5185\u54c1\u724c\u5bf9\u7ec8\u7aef\u54c1\u724c\u5efa\u8bbe\u4e13\u4e1a\u77e5\u8bc6\u4e0d\u8db3\uff0c\u91cd\u89c6\u7a0b\u5ea6\u4e0d\u591f\uff0c\u9020\u6210ROI\u8f83\u4f4e\uff0c\u6295\u653e\u4e0d\u79d1\u5b66\uff0c\u9020\u6210\u5927\u91cf\u635f\u8017\uff0c\u4e00\u4e9b\u4f01\u4e1a\u4e0d\u61c2\u54c1\u724c\u8fd0\u8425\uff0c\u4f20\u64ad\u7b56\u7565\u6df7\u4e71\uff0c\u6ca1\u6709\u6df1\u5ea6\u7814\u7a76\u6d88\u8d39\u8005\u53ca\u5e02\u573a\uff0c\u6ca1\u6709\u7cfb\u7edf\u6027\u7684\u89c4\u5212\u7ec8\u7aef\u54c1\u724c\u4f20\u64ad\u7b56\u7565\uff0c\u76f2\u76ee\u6295\u5165\uff0c\u540c\u65f6\u5728\u56fd\u5185\u7684\u5916\u8d44\u54c1\u724c\u867d\u7136\u6709\u4e13\u4e1a\u7684\u56e2\u961f\u5236\u5b9a\u552e\u70b9\u8425\u9500\u7b56\u7565\u6307\u5bfc\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\uff0c\u4f46\u6837\u54c1\u5236\u4f5c\u3001\u4ea7\u524d\u6d4b\u8bd5\u3001\u751f\u4ea7\u7b49\u540e\u7aef\u5de5\u4f5c\u8131\u8282\uff0c\u8fd8\u539f\u5ea6\u8f83\u4f4e\uff0c\u7ec8\u7aef\u6267\u884c\u7ba1\u7406\u4e0d\u5230\u4f4d\uff0c\u4ece\u5b8c\u6574\u7684\u4ea7\u4e1a\u94fe\u914d\u5957\u6765\u770b\uff0c\u8fd8\u5b58\u5728\u5f88\u5927\u7684\u4f18\u5316\u7a7a\u95f4\uff0c\u8fd9\u5c31\u8feb\u5207\u7684\u9700\u8981\u9488\u5bf9\u6b64\u8bfe\u9898\u4f5c\u6df1\u5165\u7814\u7a76\uff0c\u4ee5\u4fbf\u884c\u4e1a\u76f8\u5173\u4ece\u4e1a\u8005\u5b66\u4e60\u5e76\u8fd0\u7528\u5230\u5b9e\u9645\u5de5\u4f5c\u4e2d\u4ece\u800c\u63a8\u52a8\u4f01\u4e1a\u5177\u5907\u4e00\u5b9a\u7684\u7ec8\u7aef\u7ade\u4e89\u529b\uff01<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u76ee\u5f55<\/h2><nav><ul><li><a href=\"#in-recent-years-with-the-improvement-of-national-consumption-level-chinas-fmcg-industry-has-entered-a-new-development-stage-while-local-fmcg-brands-and-foreign-brands-entering-the-chinese-market-have-launched-fierce-competition\">\u8fd1\u51e0\u5e74\u968f\u7740\u56fd\u6c11\u6d88\u8d39\u6c34\u5e73\u7684\u63d0\u9ad8\uff0c\u6211\u56fd\u7684\u5feb\u9500\u54c1\u4ea7\u4e1a\u8fdb\u5165\u4e86\u4e00\u4e2a\u65b0\u7684\u53d1\u5c55\u9636\u6bb5\uff0c\u540c\u65f6\u672c\u571f\u5feb\u9500\u54c1\u54c1\u724c\u4e0e\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u7684\u5916\u8d44\u54c1\u724c\u5c55\u5f00\u4e86\u6fc0\u70c8\u7684\u7ade\u4e89<\/a><\/li><li><a href=\"#i-introduction\">\u4e00\u3001\u7eea\u8bba<\/a><ul><li><a href=\"#i-social-background-of-research\">\uff08\u4e00\uff09\u7814\u7a76\u7684\u793e\u4f1a\u80cc\u666f<\/a><\/li><li><a href=\"#ii-significance-and-purpose-of-research\">\uff08\u4e8c\uff09\u7814\u7a76\u7684\u610f\u4e49\u548c\u7814\u7a76\u7684\u76ee\u7684<\/a><\/li><li><a href=\"#iii-research-methods-and-writing-ideas\">\uff08\u4e09\uff09\u7814\u7a76\u7684\u65b9\u6cd5\u548c\u5199\u4f5c\u601d\u8def<\/a><\/li><li><a href=\"#iv-innovation-points\">\uff08\u56db\uff09\u521b\u65b0\u70b9<\/a><\/li><\/ul><\/li><li><a href=\"#ii-fmcg-point-of-sale-advertising-materials-basic-concepts\">\u4e8c\u3001\u5feb\u6d88\u54c1\u552e\u70b9\u5e7f\u544a\u7269\u6599\u57fa\u672c\u6982\u5ff5<\/a><ul><li><a href=\"#i-fmcg-overview\">\uff08\u4e00\uff09\u5feb\u6d88\u54c1\u6982\u8ff0<\/a><\/li><li><a href=\"#ii-point-of-sale-overview\">\uff08\u4e8c\uff09\u552e\u70b9\u6982\u8ff0<\/a><\/li><li><a href=\"#iii-point-of-sale-advertising-overview\">\uff08\u4e09\uff09\u552e\u70b9\u5e7f\u544a\u6982\u8ff0<\/a><\/li><li><a href=\"#iv-point-of-sale-advertising-classification\">\uff08\u56db\uff09\u552e\u70b9\u5e7f\u544a\u5206\u7c7b<\/a><\/li><li><a href=\"#v-point-of-sale-advertising-materials-overview\">\uff08\u4e94\uff09\u552e\u70b9\u5e7f\u544a\u7269\u6599\u6982\u8ff0<\/a><\/li><li><a href=\"#vi-origin-of-point-of-sale-advertising-materials\">\uff08\u516d\uff09\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8d77\u6e90<\/a><\/li><\/ul><\/li><li><a href=\"#iii-analysis-of-elements-related-to-point-of-sale-advertising-materials-design\">\u4e09\u3001\u4e0e\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u76f8\u5173\u7684\u8981\u7d20\u5206\u6790<\/a><ul><li><a href=\"#i-relationship-between-point-of-sale-advertising-materials-design-and-brand\">\uff08\u4e00\uff09\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u4e0e\u54c1\u724c\u7684\u5173\u7cfb<\/a><\/li><li><a href=\"#ii-relationship-between-point-of-sale-advertising-materials-design-and-point-of-sale-marketing\">\uff08\u4e8c\uff09\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u4e0e\u552e\u70b9\u8425\u9500\u5173\u7cfb<\/a><\/li><li><a href=\"#iii-relationship-between-point-of-sale-advertising-materials-design-and-people-goods-field\">\uff08\u4e09\uff09\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u4e0e\u4eba\u8d27\u573a\u7684\u5173\u7cfb<\/a><\/li><\/ul><\/li><li><a href=\"#iv-commercial-value-of-point-of-sale-advertising-materials-design\">\u56db\u3001\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u7684\u5546\u4e1a\u4ef7\u503c<\/a><\/li><li><a href=\"#v-development-trends-of-point-of-sale-advertising-materials-design\">\u4e94\u3001\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u7684\u53d1\u5c55\u8d8b\u52bf<\/a><\/li><li><a href=\"#vi-conclusion\">\u516d\u3001\u7ed3\u8bed<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-introduction\">\u4e00\u3001\u7eea\u8bba<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-social-background-of-research\">\uff08\u4e00\uff09\u7814\u7a76\u7684\u793e\u4f1a\u80cc\u666f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e74\uff0c\u5168\u56fd\u5c45\u6c11\u4eba\u5747\u6d88\u8d39\u652f\u51fa\u7ed3\u6784\u4e2d\uff0c\u5feb\u6d88\u54c1\u6d88\u8d39\u5360\u5c45\u6c11\u6d88\u8d39\u7684\u6bd4\u91cd\u7ea6\u4e3a34.6%\uff0c\u662f\u5c45\u6c11\u6d88\u8d39\u91d1\u989d\u6700\u5927\u7684\u9879\u76ee\uff0c\u4e2d\u56fd\u5feb\u6d88\u54c1\u5e02\u573a\u603b\u89c4\u6a21\u8d85\u8fc713.2\u4e07\u4ebf\uff0c\u5728\u8fc7\u53bb\u768410\u5e74\u4e2d\uff0c\u5e02\u573a\u89c4\u6a21\u590d\u5408\u589e\u901f\u4e3a7.7%\u30022018\u5e74\u5feb\u6d88\u54c1\u5728\u7ecf\u5386\u8fde\u7eed\u591a\u5e74\u7684\u4e0b\u6ed1\u4e4b\u540e\u8fce\u6765\u53cd\u5f39\u3002\u800c\u5982\u6b64\u5de8\u5927\u7684\u5e02\u573a\u4efd\u989d\u3001\u5176\u4e2d\u7edd\u5927\u90e8\u5206\u9500\u91cf\u6765\u81ea\u7ebf\u4e0b\u6e20\u9053\u3002<br>\u4e00\u822c\u4f01\u4e1a\u67093%-5%\u4e3a\u8425\u9500\u8d39\u7528\uff0c\u5176\u4e2d\u5927\u90e8\u5206\u4e3a\u7ec8\u7aef\u8425\u9500\u53ca\u7269\u6599\u6295\u653e\u8d39\u7528\u5305\u62ec\u7ec8\u7aef\u5e7f\u544a\u3001\u793c\u8d60\u54c1\u3001\u5e7f\u5ba3\u5370\u5237\u54c1\uff0c\u9648\u5217\u7269\u6599\uff0c\u4ea7\u54c1\u53d1\u5e03\u8d39\uff0c\u4fc3\u9500\u8def\u6f14\u7b49\u7b49\uff0c\u5982\u6b64\u5927\u7684\u6295\u5165\uff0cROI\u5c06\u76f4\u63a5\u5f71\u54cd\u4f01\u4e1a\u7684\u5e02\u573a\u7ade\u4e89\u529b\uff0c\u5feb\u6d88\u54c1\u5ba2\u5355\u4ef7\u4f4e\uff0c\u8d2d\u4e70\u51b3\u7b56\u77ed\u662f\u5178\u578b\u7684\u51b2\u52a8\u578b\u6d88\u8d39\u4ea7\u54c1\uff0c\u6b64\u7c7b\u4ea7\u54c1\u7ec8\u7aef\u5f62\u8c61\u5e03\u5efa\uff0c\u552e\u70b9\u52a9\u9648\u7269\u6599\u6295\u653e\u89c4\u5212\u8bbe\u8ba1\u66f4\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\uff0c\u597d\u7684\u7ec8\u7aef\u5f62\u8c61\u80fd\u8d77\u5230\u805a\u7126\u4f5c\u7528\uff0c\u597d\u7684\u751f\u52a8\u5316\u9648\u5217\u8bbe\u8ba1\uff0c\u60c5\u666f\u5316\u5c55\u793a\u8bbe\u8ba1\u80fd\u5728\u77ed\u77ed\u51e0\u79d2\u949f\u7684\u8d2d\u4e70\u51b3\u7b56\u5185\u5f71\u54cd\u8d2d\u7269\u8005\u7684\u9009\u62e9\uff0c\u53ef\u89c1\u552e\u70b9\u8425\u9500\u5de5\u4f5c\u3001\u7ec8\u7aef\u5e03\u5efa\u8bbe\u8ba1\uff0c\u662f\u4f55\u7b49\u91cd\u8981\u3002<br>\u73b0\u5982\u4eca\u4ea7\u54c1\u540c\u8d28\u5316\u4e25\u91cd\uff0c\u7ade\u4e89\u6fc0\u70c8\uff0c\u5404\u54c1\u724c\u5728\u96f6\u552e\u7ec8\u7aef\u5982\u4f55\u80fd\u4ece\u54c1\u7c7b\u4e2d\u8131\u9896\u800c\u51fa\u662f\u5404\u4e2a\u54c1\u724c\u683c\u5916\u5173\u6ce8\u7684\u8bdd\u9898\uff0c\u5916\u8d44\u54c1\u724c\u5bf9\u6e20\u9053\u5efa\u8bbe\uff0c\u7ec8\u7aef\u54c1\u724c\u5e03\u5efa\u53ca\u552e\u70b9\u8425\u9500\u6709\u6df1\u5165\u7684\u7814\u7a76\u53ca\u4e30\u5bcc\u7684\u5e02\u573a\u7ecf\u9a8c\uff0c\u5927\u90e8\u5206\u90fd\u914d\u5907\u5b8c\u5907\u7684\u4e13\u4e1a\u90e8\u95e8\u7ec4\u7ec7\u8fd9\u90e8\u5206\u5de5\u4f5c\uff0c\u800c\u56fd\u5185\u54c1\u724c\u76ee\u524d\u90fd\u662f\u8f83\u7c97\u653e\u7684\u6295\u653e\u5f62\u5f0f\uff0c\u6295\u5165\u4ea7\u51fa\u6bd4\u4f4e\u662f\u666e\u904d\u95ee\u9898\u3001\u8fd9\u4e2a\u7814\u7a76\u8bfe\u9898\u5c06\u5e26\u7740\u8fd9\u4e9b\u95ee\u9898\u8fdb\u884c\u6df1\u5165\u63a2\u8ba8\u5206\u6790\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-paragraph\">\u672c\u6587\u9488\u5bf9\u5feb\u6d88\u54c1\u8425\u9500\u7279\u70b9\u4ece\u8425\u9500\u3001\u54c1\u724c\u3001\u8bbe\u8ba1\u3001\u4f20\u64ad\u3001\u5de5\u7a0b\u5b66\u7b49\u591a\u89d2\u5ea6\u7cfb\u7edf\u7684\u9610\u8ff0\u4e86\u552e\u70b9\u5e7f\u544a\u7269\u6599\u8bbe\u8ba1\u7684\u5173\u8054\u6027\u53ca\u5176\u4ef7\u503c\u5b9a\u4f4d\uff0c\u672c\u6587\u6d89\u53ca\u5230\u7684\u591a\u5904\u5185\u5bb9\u5305\u62ec\u201c\u7ec8\u7aef\u89c6\u89c9\u8bc6\u522b\u4f53\u7cfb\u201d\u6982\u5ff5\u3001\u7ec8\u7aef\u6267\u884c\u7ba1\u7406\u7b49\u5185\u5bb9\u90fd\u662f\u5341\u4f59\u5e74\u5b9e\u8df5\u6478\u7d22\u51fa\u6765\u7684\u201c\u65b0\u89c2\u70b9\u201d\u3001\u4e14\u5f97\u5230\u4e86\u5e02\u573a\u7684\u6d4b\u8bd5\u53ca\u8f83\u597d\u7684\u53cd\u9988\uff0c\u7ed9\u4f17\u591a\u4f01\u4e1a\u5e26\u6765\u4e86\u53ef\u89c2\u7684\u5546\u4e1a\u4ef7\u503c\uff0c\u76f8\u4fe1\u672c\u6587\u5bf9\u5feb\u6d88\u54c1\u4f01\u4e1a\u53ca\u76f8\u5173\u670d\u52a1\u884c\u4e1a\u6709\u4e00\u5b9a\u7684\u542f\u53d1\u610f\u4e49\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ii-fmcg-point-of-sale-advertising-materials-basic-concepts\">\u4e8c\u3001\u5feb\u6d88\u54c1\u552e\u70b9\u5e7f\u544a\u7269\u6599\u57fa\u672c\u6982\u5ff5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-fmcg-overview\">\uff08\u4e00\uff09\u5feb\u6d88\u54c1\u6982\u8ff0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5feb\u901f\u6d88\u8d39\u54c1\u4e00\u79cd\u65b0\u7684\u53eb\u6cd5\u662fPMCG\uff08Packaged Mass Consumption Goods\uff09\uff0c\u662f\u6307\u90a3\u4e9b\u4f7f\u7528\u5bff\u547d\u8f83\u77ed\uff0c\u6d88\u8d39\u901f\u5ea6\u8f83\u5feb\u7684\u6d88\u8d39\u54c1\u3002\u6700\u5bb9\u6613\u8ba9\u4eba\u7406\u89e3\u7684\u5bf9\u5b83\u7684\u754c\u5b9a\u5305\u62ec\u5305\u88c5\u7684\u98df\u54c1\u3001\u4e2a\u4eba\u536b\u751f\u7528\u54c1\u3001\u70df\u8349\u53ca\u9152\u7c7b\u548c\u996e\u6599\u3002\u4e4b\u6240\u4ee5\u88ab\u79f0\u4e3a\u5feb\u901f\uff0c\u662f\u56e0\u4e3a\u5b83\u4eec\u9996\u5148\u662f\u65e5\u5e38\u7528\u54c1\uff0c\u5b83\u4eec\u4f9d\u9760\u6d88\u8d39\u8005\u9ad8\u9891\u6b21\u548c\u91cd\u590d\u7684\u4f7f\u7528\u4e0e\u6d88\u8017\u3001\u901a\u8fc7\u89c4\u6a21\u7684\u5e02\u573a\u6765\u83b7\u5f97\u5229\u6da6\u548c\u4ef7\u503c\u7684\u5b9e\u73b0\u3002<br>\u6b64\u7c7b\u4ea7\u54c1\u4e00\u822c\u76f8\u5bf9\u4ef7\u683c\u4f4e\u5ec9\uff0c\u5c5e\u4e8e\u201c\u65e5\u7528\u54c1\u201d\uff0c\u5927\u591a\u5728\u6d88\u8d39\u8005\u7684\u201c\u76f8\u5bf9\u8d2d\u4e70\u529b\u201d\u4e4b\u5185\uff0c\u53e6\u5916\u4e00\u4e2a\u66f4\u91cd\u8981\u7684\u5c5e\u6027\u662f\u4ea7\u54c1\u201c\u975e\u8010\u7528\u201d\uff0c\u91cd\u590d\u4f7f\u7528\u6bd4\u7387\u8f83\u9ad8\u3002\u6240\u4ee5\u6b64\u7c7b\u4ea7\u54c1\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u5f80\u5f80\u662f\u201c\u719f\u77e5\u975e\u771f\u77e5\u201d\u7684\uff0c\u7531\u4e8e\u5904\u5728\u4f4e\u4ef7\u683c\u533a\u95f4\u9020\u6210\u6d88\u8d39\u8005\u7684\u201c\u4f4e\u5173\u6ce8\u201d\uff0c\u4ee5\u53ca\u76f8\u5bf9\u201c\u719f\u6089\u201d\uff0c\u51b3\u5b9a\u4e86\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u6b64\u7c7b\u4ea7\u54c1\u65f6\u901a\u5e38\u4ee5\u201c\u77ac\u95f4\u51b3\u7b56\u201d\u7684\u65b9\u5f0f\u8fbe\u6210\u8d2d\u4e70\u3002\u6d88\u8d39\u8005\u901a\u5e38\u4e5f\u6ca1\u6709\u66f4\u591a\u65f6\u95f4\u7814\u7a76\u6b64\u7c7b\u4ea7\u54c1\uff0c\u6240\u4ee5\u6d88\u8d39\u8005\u201c\u77ac\u95f4\u51b3\u7b56\u201d\u8d2d\u4e70\u5bf9\u4e8e\u5546\u5bb6\u6765\u8bf4\u5c31\u6210\u4e86\u201c\u5feb\u901f\u9500\u552e\u201d\u7c7b\u522b\u7684\u4ea7\u54c1\uff0c\u6d88\u8d39\u8005\u5728\u6781\u77ed\u7684\u65f6\u95f4\u51b3\u7b56\uff0c\u5546\u5bb6\u5fc5\u987b\u5728\u6781\u77ed\u7684\u65f6\u95f4\u9500\u552e\u81ea\u5df1\u7684\u4ea7\u54c1\uff0c\u6545\u800c\uff0c\u5bf9\u4e8e\u7528\u6765\u5546\u4e1a\u7814\u7a76\u7684\u5546\u5bb6\u800c\u8a00\uff0c\u201c\u5feb\u9500\u54c1\u201d\u66f4\u5177\u610f\u4e49\u3002<br>\u5c5e\u6027<br>\u2460\u4ea7\u54c1\u5468\u8f6c\u5468\u671f\u77ed\uff1b<br>\u2461\u8fdb\u5165\u5e02\u573a\u7684\u901a\u8def\u77ed\u800c\u5bbd\uff1b<br>\u2462\u5e02\u573a\u751f\u52a8\u5316\uff0c\u5728\u4eba\u6d41\u91cf\u5927\u3001\u6863\u6b21\u9ad8\u7684\u5730\u533a\u8bbe\u7acb\u6237\u5916\u5e7f\u544a\u724c\u505a\u4ea7\u54c1\u5f62\u8c61\u5e7f\u544a\uff0c\u5728\u5356\u573a\u8fdb\u884c\u73b0\u573a\u6f14\u793a\u3001\u4fc3\u9500\u3001\u6298\u4ef7\u9500\u552e\u7b49\u6d3b\u52a8\uff1b<br>\u2463\u4e00\u822c\u4e3a\u5206\u516c\u53f8\u6216\u4ee3\u7406\u5546\u4f53\u5236\u7684\u9500\u552e\u7ec4\u7ec7\u5f62\u5f0f\uff0c\u5728\u5206\u516c\u53f8\u6240\u8f96\u533a\u57df\u8bbe\u5e93\u623f\uff1b<br>\u2464\u552e\u540e\u670d\u52a1\u7684\u91cd\u70b9\u4e3b\u8981\u4f53\u73b0\u5728\u5bf9\u5ba2\u6237\u6295\u8bc9\u7684\u8fc5\u901f\u53cd\u9988\u548c\u6709\u6548\u5904\u7406\u3002<br>\u5feb\u901f\u6d88\u8d39\u54c1\u4e0e\u5176\u4ed6\u7c7b\u578b\u6d88\u8d39\u54c1\u76f8\u6bd4\uff0c\u8d2d\u4e70\u51b3\u7b56\u548c\u8d2d\u4e70\u8fc7\u7a0b\u6709\u7740\u660e\u663e\u7684\u5dee\u522b\u3002\u5feb\u901f\u6d88\u8d39\u54c1\u5c5e\u4e8e\u51b2\u52a8\u8d2d\u4e70\u4ea7\u54c1\uff0c\u5373\u5174\u7684\u91c7\u8d2d\u51b3\u7b56\uff0c\u5bf9\u5468\u56f4\u4f17\u591a\u4eba\u7684\u5efa\u8bae\u4e0d\u654f\u611f\uff0c\u53d6\u51b3\u4e8e\u4e2a\u4eba\u504f\u597d\u3001\u7c7b\u4f3c\u7684\u4ea7\u54c1\u4e0d\u9700\u6bd4\u8f83\uff0c\u4ea7\u54c1\u7684\u5916\u89c2\/\u5305\u88c5\u3001\u5e7f\u544a\u4fc3\u9500\u3001\u4ef7\u683c\u3001\u9500\u552e\u70b9\u7b49\u5bf9\u9500\u552e\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002\u56e0\u6b64\uff0c\u5feb\u901f\u6d88\u8d39\u54c1\u6709\u4e09\u4e2a\u57fa\u672c\u7279\u70b9\uff0c\u5373\uff1a<br>\u2460\u4fbf\u5229\u6027\uff1a\u6d88\u8d39\u8005\u53ef\u4ee5\u4e60\u60ef\u6027\u7684\u5c31\u8fd1\u8d2d\u4e70<br>\u2461\u89c6\u89c9\u5316\u4ea7\u54c1\uff1a\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u65f6\u5f88\u5bb9\u6613\u53d7\u5230\u5356\u573a\u6c14\u6c1b\u7684\u5f71\u54cd<br>\u2462 \u54c1\u724c\u5fe0\u8bda\u5ea6\u4e0d\u9ad8\uff1a\u6d88\u8d39\u8005\u5f88\u5bb9\u6613\u5728\u540c\u7c7b\u4ea7\u54c1\u4e2d\u8f6c\u6362\u4e0d\u540c\u7684\u54c1\u724c<br>\u8fd9\u4e9b\u7279\u5f81\u51b3\u5b9a\u4e86\u6d88\u8d39\u8005\u5bf9\u5feb\u901f\u6d88\u8d39\u54c1\u7684\u8d2d\u4e70\u4e60\u60ef\u662f\uff1a\u7b80\u5355\u3001\u8fc5\u901f\u3001\u51b2\u52a8\u3001\u611f\u6027\u3002<br>\u884c\u4e1a\uff1a\u5feb\u901f\u6d88\u8d39\u54c1\u884c\u4e1a\u4e3b\u8981\u5206\u4e3a\u56db\u4e2a\u5b50\u884c\u4e1a\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u4e2a\u4eba\u62a4\u7406\u54c1\u884c\u4e1a\uff0c\u7531\u53e3\u8154\u62a4\u7406\u54c1\u3001\u62a4\u53d1\u54c1\u3001\u4e2a\u4eba\u6e05\u6d01\u54c1\u3001\u5316\u5986\u54c1\u3001\u7eb8\u5dfe\u3001\u5b89\u5168\u5957\u3001\u978b\u62a4\u7406\u54c1\u548c\u5243\u987b\u7528\u54c1\u7b49\u884c\u4e1a\u7ec4\u6210\uff1b<\/li>\n\n\n\n<li>\u5bb6\u5ead\u62a4\u7406\u54c1\u884c\u4e1a\uff0c\u7531\u4ee5\u6d17\u8863\u7682\u548c\u5408\u6210\u6e05\u6d01\u5242\u4e3a\u4e3b\u7684\u7ec7\u7269\u6e05\u6d01\u54c1\u4ee5\u53ca\u4ee5\u76d8\u789f\u5668\u76bf\u6e05\u6d01\u5242\u3001\u5730\u677f\u6e05\u6d01\u5242\u3001\u6d01\u5395\u5242\u3001\u7a7a\u6c14\u6e05\u65b0\u5242\u3001\u6740\u866b\u5242\u3001\u9a71\u868a\u5668\u548c\u78e8\u5149\u5242\u4e3a\u4e3b\u7684\u5bb6\u5ead\u6e05\u6d01\u5242\u7b49\u884c\u4e1a\u7ec4\u6210\uff1b<\/li>\n\n\n\n<li>\u662f\u54c1\u724c\u5305\u88c5\u98df\u54c1\u996e\u6599\u884c\u4e1a\uff0c\u7531\u5065\u5eb7\u996e\u6599\u3001\u8f6f\u996e\u6599\u3001\u70d8\u70e4\u54c1\u3001\u5de7\u514b\u529b\u3001\u51b0\u6dc7\u6dcb\u3001\u5496\u5561\u3001\u8089\u83dc\u6c34\u679c\u52a0\u5de5\u54c1\u3001\u4e73\u54c1\u3001\u74f6\u88c5\u6c34\u4ee5\u53ca\u54c1\u724c\u7c73\u9762\u7cd6\u7b49\u884c\u4e1a\u7ec4\u6210\uff1b<\/li>\n\n\n\n<li>\u70df\u9152\u884c\u4e1a\uff0c\u80fd\u591f\u5feb\u901f\u6d88\u5316\u7684\u7269\u54c1\u3002<br>\u6e20\u9053\u7279\u5f81<\/li>\n\n\n\n<li>\u5feb\u901f\u6d88\u8d39\u54c1\u591a\u91c7\u7528\u4e2d\u95f4\u5546\u7684\u5206\u9500\u6a21\u5f0f\u3002<\/li>\n\n\n\n<li>\u5feb\u901f\u6d88\u8d39\u54c1\u6e20\u9053\u7ec8\u7aef\u751f\u52a8\u5316\u9648\u5217\u5f88\u91cd\u8981\u3002<\/li>\n\n\n\n<li>\u5feb\u901f\u6d88\u8d39\u54c1\u4e00\u822c\u662f\u591a\u79cd\u6e20\u9053\u5e76\u5b58\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ii-point-of-sale-overview\">\uff08\u4e8c\uff09\u552e\u70b9\u6982\u8ff0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u91cc\u6240\u8bb2\u7684\u552e\u70b9\u662f\u6307\u96f6\u552e\u7ec8\u7aef\u3001\u96f6\u552e\u7ec8\u7aef\u662f\u6307\u4ea7\u54c1\u9500\u552e\u6e20\u9053\u7684\u6700\u672b\u7aef\uff0c\u662f\u4ea7\u54c1\u5230\u8fbe\u6d88\u8d39\u8005\u5b8c\u6210\u4ea4\u6613\u7684\u6700\u7ec8\u7aef\u53e3\uff0c\u662f\u5546\u54c1\u4e0e\u6d88\u8d39\u8005\u9762\u5bf9\u9762\u7684\u5c55\u793a\u548c\u4ea4\u6613\u7684\u573a\u6240\u3002\u901a\u8fc7\u8fd9\u4e00\u7aef\u53e3\u548c\u573a\u6240\uff0c\u5382\u5bb6\u3001\u5546\u5bb6\u5c06\u4ea7\u54c1\u5356\u7ed9\u6d88\u8d39\u8005\uff0c\u5b8c\u6210\u6700\u7ec8\u7684\u4ea4\u6613\uff0c\u8fdb\u5165\u5b9e\u8d28\u6027\u6d88\u8d39\uff1b\u901a\u8fc7\u8fd9\u4e00\u7aef\u53e3\uff0c\u6d88\u8d39\u8005\u4e70\u5230\u81ea\u5df1\u9700\u8981\u5e76\u559c\u6b22\u7684\u4ea7\u54c1\u3002<br>\u7ec8\u7aef\u662f\u7ade\u4e89\u6700\u6fc0\u70c8\u7684\u5177\u6709\u51b3\u5b9a\u6027\u7684\u73af\u8282\uff0c\u5728\u7ec8\u7aef\u67dc\u53f0\u8d27\u67b6\u5404\u79cd\u54c1\u724c\u5728\u8fd9\u91cc\u77ed\u5175\u76f8\u63a5\uff0c\u5982\u4f55\u5438\u5f15\u6d88\u8d39\u8005\u7684\u773c\u5149\u548c\u5f71\u54cd\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u5fc3\u7406\u662f\u7ec8\u7aef\u5de5\u4f5c\u5173\u952e\u6240\u5728\u3002<\/p>\n\n\n\n<h3 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