{"id":6328,"date":"2025-12-29T14:21:19","date_gmt":"2025-12-29T07:21:19","guid":{"rendered":"https:\/\/posmesg.com\/?p=6328"},"modified":"2025-12-30T16:19:24","modified_gmt":"2025-12-30T09:19:24","slug":"budweiser-gold-mid-autumn-festival-case","status":"publish","type":"post","link":"https:\/\/posmesg.com\/cn\/budweiser-gold-mid-autumn-festival-case\/","title":{"rendered":"\u300c\u767e\u5a01\u91d1\u5c0a\u4e2d\u79cb\u300d\u6848\u4f8b\u5206\u4eab"},"content":{"rendered":"

\u6d3b\u52a8\u4e3b\u9898<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

\u9ec4\u91d1\u4e2d\u79cb\u5b63\uff0c\u4e3e\u676f\u56e2\u5706\u7545\u5206\u4eab<\/strong><\/p>\n\n\n\n

\u501f\u7531\u54c1\u724c\u5f62\u8c61\u548c\u8282\u70b9\u5c5e\u6027\uff0c\u6253\u9020\u201c\u5728\u9ea6\u7530\u4e30\u6536\u4e4b\u9645\uff0c\u5168\u5bb6\u5728\u4e2d\u79cb\u56e2\u805a\u5206\u4eab\u7855\u679c\u201d\u7684\u5370\u8c61\u573a\u666f\uff0c\u540c\u65f6\u8d4b\u4e88\u201c\u91d1\u9ea6\u82bd\u201d\u4e30\u6536\u6210\u679c\u7684\u6982\u5ff5\uff0c\u8ba9\u6bcf\u4e00\u4f4d\u6d88\u8d39\u8005\u5728\u4e2d\u79cb\u4e4b\u9645\u90fd\u80fd\u6536\u83b7\u81ea\u5df1\u7684\u6210\u679c\u3002<\/p>\n\n\n\n

\u8425\u9500\u7b56\u7565<\/h2>\n\n\n\n

\u5360\u4f4d\u4e2d\u79cb\u573a\u666f\u73a9\u5bb6\uff0c\u4ee5\u300c\u6b22\u805a\u65f6\u523b\u00b7\u5373\u6b64\u523b\u300d\u62a2\u5360\u4e2d\u79cb\u5564\u9152\u8425\u9500C\u4f4d\uff0c\u878d\u5408\u5168\u57df\u89e6\u70b9\u7acb\u4f53\u6e17\u900f\u3002<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u7ec8\u7aefPOSM\u8bbe\u8ba1\uff0c\u6253\u901a\u54c1\u724c\u4e2d\u79cb\u8425\u9500\u5168\u94fe\u8def\u3002<\/strong><\/p>\n\n\n\n

\u73a9\u8f6c\u4e2d\u79cb\u8425\u9500 \u5168\u94fe\u8def\u8986\u76d6\u54c1\u724c\u7b56\u7565<\/h3>\n\n\n\n

\u4e2d\u79cb\u4f5c\u4e3a\u4e2d\u56fd\u4f20\u7edf\u8282\u65e5\uff0c\u662f\u54c1\u724c\u501f\u52bf\u51fa\u5708\u7684\u597d\u65f6\u673a\u3002\u5bcc\u6709\u8282\u65e5\u6c1b\u56f4\u7684POSM\u8bbe\u8ba1\u52a9\u529b\u54c1\u724c\u5728\u7ec8\u7aef\u5ef6\u7eed\u7b56\u7565\u3001\u6d3b\u5316\u89c6\u89c9\uff0c\u73a9\u8f6c\u4e2d\u79cb\u8425\u9500\u3002<\/p>\n\n\n\n

\u5229\u7528\u660e\u661f\u6548\u5e94 \u5f3a\u573a\u666f\u5173\u8054\u60c5\u611f\u5171\u9e23<\/h3>\n\n\n\n

\u767e\u5a01\u91d1\u5c0a\u4ee3\u8a00\u4eba\u8c22\u9706\u950b\u51ed\u501f\u300a\u5341\u4e8c\u9053\u950b\u5473\u300b\u7f8e\u98dfIP\uff0c\u6210\u4e3a\u6696\u5fc3\u7537\u795e\u4e3b\u53a8\u5f62\u8c61\uff0c\u4e0e\u4e2d\u79cb\u56e2\u805a\u805a\u9910\u573a\u666f\u5f3a\u5173\u8054\uff0c\u5f15\u53d1\u4e2d\u56fd\u6d88\u8d39\u8005\u60c5\u611f\u5171\u9e23\u3002<\/p>\n\n\n\n

\u5524\u9192\u6d88\u8d39\u9700\u6c42 \u91cd\u6c9f\u901a\u4fc3\u8fdb\u9500\u91cf\u8f6c\u5316<\/h3>\n\n\n\n

\u4ee5POSM\u8bbe\u8ba1\u5728\u4e2d\u79cb\u8425\u9500\u4e2d\u521b\u65b0\u7a81\u56f4\uff0c\u7cbe\u51c6\u6c9f\u901a\u533a\u9694\u62e6\u622a\u7ade\u54c1\uff0c\u5728\u552e\u70b9\u591a\u70b9\u9648\u5217\u5438\u5f15\u6d88\u8d39\u8005\uff0c\u523a\u6fc0\u9700\u6c42\u3001\u9f13\u52b1\u8d2d\u4e70\u3001\u63d0\u5347\u9500\u91cf\u3002<\/p>\n\n\n\n

\u4f20\u7edf\u4e2d\u79cb\u8425\u9500\u79bb\u4e0d\u5f00\u201c\u56de\u5bb6\u201d\u8bdd\u9898\u3002<\/strong>\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u4eba\u4eec\u5bf9\u201c\u4e2d\u79cb\/\u56e2\u805a\u201d\u7684\u5f62\u5f0f\u4e0e\u610f\u4e49\u6709\u4e86\u66f4\u6df1\u8ba4\u77e5\u2026\u2026<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

POSM\u8bbe\u8ba1<\/h2>\n\n\n\n

\u7ec8\u7aefPOSM\u8bbe\u8ba1\uff0c\u6253\u901a\u54c1\u724c\u4e2d\u79cb\u8425\u9500\u5168\u94fe\u8def\u3002\u6211\u4eec\u5982\u4f55\u4ee5POSM\u8bbe\u8ba1\u8bb2\u900f\u300c\u7528\u5fc3\u4e3a\u6b64\u523b\u300d\uff1f<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

POSM\u8bbe\u8ba1 \u521b\u610f\u5143\u7d20\u63d0\u70bc<\/h3>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n
    \n
  • \u5927\u4e1a\u6001-\u521b\u610f\u5730\u5806\uff084\u5e73\uff09<\/strong>: \u7206\u95ea\u706f+\u9ea6\u7a57\u7ec4\u5408\u77ac\u95f4\u5438\u775b\uff0c\u70b9\u70b9\u706f\u5149\u72b9\u5982\u7e41\u661f\uff0c\u9ea6\u7a57\u94fa\u6210\u56de\u5bb6\u4e4b\u8def\uff0c\u5f15\u9886\u5927\u4f17\u56e2\u805a\u3002<\/li>\n<\/ul>\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n
      \n
    • \u5927\u4e1a\u6001-\u521b\u610f\u5730\u5806\uff082\u5e73\uff09<\/strong>\uff1a\u5ef6\u7eed\u4e30\u6536\u4e3b\u9898\uff0c\u9ad8\u6548\u62e6\u622a\u7ade\u54c1\u3002<\/li>\n<\/ul>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n
        \n
      • \u5927\u4e1a\u6001-\u5e38\u89c4\u5730\u5806\uff081\u5e73\uff09<\/strong>\uff1a\u6807\u51c6\u6267\u884c\uff0c\u786e\u4fdd\u8986\u76d6\u5e7f\u3002<\/li>\n<\/ul>\n\n\n
        \n
        \"\"<\/figure>\n<\/div>\n\n\n
          \n
        • \u5927\u4e1a\u6001-\u521b\u610f\u7aef\u67b6<\/strong>\uff1a\u7a81\u51fa\u91d1\u5c0a\u4ea7\u54c1\uff0c\u5f3a\u5316\u89c6\u89c9\u51b2\u51fb\u3002<\/li>\n<\/ul>\n\n\n
          \n
          \"\"<\/figure>\n<\/div>\n\n\n
            \n
          • \u5927\u4e1a\u6001-\u5e38\u89c4\u7aef\u67b6<\/strong>\uff1a\u591a\u70b9\u5360\u4f4d\uff0c\u63d0\u5347\u66dd\u5149\u3002<\/li>\n<\/ul>\n\n\n
            \n
            \"\"<\/figure>\n<\/div>\n\n\n
              \n
            • \u5927\u4e1a\u6001-\u8d27\u67b6\u88c5\u9970<\/strong>\uff1a\u7ec6\u8282\u5f3a\u5316\u8282\u65e5\u6c1b\u56f4\u3002<\/li>\n<\/ul>\n\n\n
              \n
              \"\"<\/figure>\n<\/div>\n\n\n

              POP\u8bbe\u8ba1<\/h3>\n\n\n\n
                \n
              • \u5927\u4e1a\u6001-\u5e73\u9762\u7269\u6599\u8bbe\u8ba1<\/strong>\uff1a\u6d77\u62a5\u3001\u540a\u65d7\u3001\u8df3\u8df3\u5361\u7b49\u7edf\u4e00\u89c6\u89c9\u3002<\/li>\n<\/ul>\n\n\n
                \n
                \"\"<\/figure>\n<\/div>\n\n
                \n
                \"\"<\/figure>\n<\/div>\n\n\n
                  \n
                • \u5c0f\u4e1a\u6001-\u51b0\u67dc\u8d34<\/strong>\uff1a\u7cbe\u51c6\u89e6\u8fbe\u51b7\u67dc\u573a\u666f\u3002<\/li>\n<\/ul>\n\n\n
                  \n
                  \"\"<\/figure>\n<\/div>\n\n\n
                    \n
                  • \u5c0f\u4e1a\u6001-\u5e73\u9762\u7269\u6599\u8bbe\u8ba1<\/strong>\uff1a\u7075\u6d3b\u9002\u5e94\u5c0f\u578b\u5356\u573a\u3002<\/li>\n<\/ul>\n\n\n
                    \n
                    \"\"<\/figure>\n<\/div>\n\n
                    \n
                    \"\"<\/figure>\n<\/div>\n\n\n

                    PPG\u8bbe\u8ba1\uff08\u4fc3\u9500\u793c\u8d60\u54c1\uff09<\/h3>\n\n\n\n
                      \n
                    • \u5f00\u74f6\u5668\u6253\u706b\u673a<\/strong>\uff1a\u5b9e\u7528\u529f\u80fd\uff0c\u5f3a\u5316\u54c1\u724c\u8bb0\u5fc6\u3002<\/li>\n<\/ul>\n\n\n
                      \n
                      \"\"<\/figure>\n<\/div>\n\n\n
                        \n
                      • \u4e2d\u79cb\u76f8\u805a\u5f00\u74f6\u5668<\/strong>\uff1a\u8282\u65e5\u4e13\u5c5e\u8bbe\u8ba1\uff0c\u63d0\u5347\u6536\u85cf\u4ef7\u503c\u3002<\/li>\n<\/ul>\n\n\n
                        \n
                        \"\"<\/figure>\n<\/div>\n\n\n
                          \n
                        • \u4e2d\u79cb\u76f8\u805a\u6708\u7403\u676f<\/strong>\uff1a\u521b\u610f\u6708\u7403\u9020\u578b\uff0c\u589e\u5f3a\u60c5\u611f\u8fde\u63a5\u3002<\/li>\n<\/ul>\n\n\n
                          \n
                          \"\"<\/figure>\n<\/div>\n\n
                          \n
                          \"\"<\/figure>\n<\/div>\n\n\n

                          \u7ed3\u8bba<\/h2>\n\n\n\n
                          \n

                          \u767e\u5a01\u91d1\u5c0a\u4e2d\u79cb\u8425\u9500\u6848\u4f8b\u901a\u8fc7\u521b\u610fPOSM\u4e0e\u660e\u661f\u6548\u5e94\uff0c\u6210\u529f\u62a2\u5360\u4e2d\u79cb\u5564\u9152C\u4f4d\uff0c\u5b9e\u73b0\u60c5\u611f\u5171\u9e23\u4e0e\u9500\u91cf\u53cc\u8d62\u3002\u6b22\u8fce\u54a8\u8be2\u5b9a\u5236\u7c7b\u4f3c\u8282\u65e5\u8425\u9500\u65b9\u6848\uff01<\/p>\n\u84dd\u8272\u725b\u961f<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n

                          <\/p>","protected":false},"excerpt":{"rendered":"

                          Campaign Theme Golden Mid-Autumn Season, Raise a Glass for Reunion and Sharing Leveraging brand image and festival attributes, create an impression of “family reunion sharing harvest in golden wheat fields during Mid-Autumn”, while endowing “golden malt” with harvest achievement concept, allowing every consumer to reap their own rewards during the festival. Marketing Strategy Position as…<\/p>","protected":false},"author":1,"featured_media":6328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"Budweiser Gold Mid-Autumn Marketing Case","rank_math_description":"Explore Budweiser Gold Mid-Autumn joint marketing case, using creative POSM and Nicholas Tse celebrity effect to dominate Mid-Autumn beer marketing and achieve brand breakout and sales conversion.","rank_math_focus_keyword":"Budweiser,POSM,MidAutumn,MarketingCase,BeerPromotion","rank_math_pillar_content":"","rank_math_og_title":"","rank_math_og_description":"","rank_math_canonical_url":"","footnotes":""},"categories":[94,90],"tags":[115,112,113,114],"class_list":["post-6328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customized-ads","category-bluebull","tag-beerpromotion","tag-budweiser","tag-midautumnmarketingcase","tag-posmdesign","th-blog blog-single has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/posts\/6328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/comments?post=6328"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/posts\/6328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/posts\/6328"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/media?parent=6328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/categories?post=6328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/tags?post=6328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}