{"id":3438,"date":"2025-08-22T17:07:46","date_gmt":"2025-08-22T10:07:46","guid":{"rendered":"http:\/\/bluebull.test\/?p=3438"},"modified":"2025-09-17T13:14:21","modified_gmt":"2025-09-17T06:14:21","slug":"blog-unlocking-new-horizons-in-fmcg-marketing-and-sustainability","status":"publish","type":"post","link":"https:\/\/posmesg.com\/cn\/blog-unlocking-new-horizons-in-fmcg-marketing-and-sustainability\/","title":{"rendered":"\u89e3\u9501\u4e86\u65b0\u7684\u89c6\u91ce\u4e2d\u6d88\u8d39\u54c1\u7684\u5e02\u573a\u8425\u9500\u548c\u53ef\u6301\u7eed\u53d1\u5c55"},"content":{"rendered":"<p>\u901a\u8fc7\u6218\u7565\u4f19\u4f34\u5173\u7cfb\uff0c\u6211\u4eec\u6b63\u5728\u5851\u9020\u7684\u672a\u6765\u6d88\u8d39\u54c1\u7684\u5e02\u573a\u8425\u9500\u548c\u7eff\u8272\u7684\u521b\u65b0\u3002 \u6211\u4eec\u7684\u5408\u4f5c\u4e0eBehaviorally\u548cOBS\u6c47\u96c6\u5728\u4e00\u8d77\u7684\u5168\u7403\u6d88\u8d39\u8005\u6d1e\u5bdf\u529b\u3001\u5207\u5272\u8fb9\u73af\u5883\u6280\u672f\uff0c\u5e76\u4e14\u5b9e\u9645\u5728\u5546\u5e97\u5e02\u573a\u8425\u9500\u4e13\u4e1a\u77e5\u8bc6\uff0c\u4ee5\u63d0\u4f9b\u6709\u6548\u7684\u89e3\u51b3\u65b9\u6848\u5bf9\u4e8e\u54c1\u724c\u548c\u793e\u4f1a\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5229\u7528 <strong>Behaviorally\u7684\u9ad8\u7ea7\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u6570\u636e<\/strong>\u590d\u76d6\u4e86\u8d85\u8fc7160,000\u67b6\u663e\u793a\uff0c60\u4e07\u7684\u884c\u4e3a\u7684\u6570\u636e\u70b9\u548c800 000\u540d\u5305\u88c5\u6d4b\u8bd5\u2014\u6211\u4eec\u83b7\u5f97\u7cbe\u786e\u7684\u6df1\u5165\u4e86\u89e3\u5982\u4f55\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u4f5c\u51fa\u53cd\u5e94\uff0c\u5e76\u4f5c\u51fa\u51b3\u5b9a\u3002 \u7ed3\u5408 <strong>\u91d1\u5170\u725b\u7684\u5546\u5e97\u5e02\u573a\u8425\u9500\u4e13\u4e1a\u77e5\u8bc6<\/strong>\u4ece\u6750\u6599\u7684\u8bbe\u8ba1\u548c\u4f18\u5316\u4f9b\u5e94\u94fe\u7ba1\u7406\uff0c\u6211\u4eec\u80fd\u591f\u5de5\u827a\u7684\u6218\u7565\uff0c\u4e0d\u4ec5\u5438\u5f15\u6d88\u8d39\u8005\u7684\u5173\u6ce8\uff0c\u4f46\u4e5f\u63d0\u9ad8\u6548\u7387\u548c\u6295\u8d44\u56de\u62a5\u7387\u4e3a\u6d88\u8d39\u54c1\u54c1\u724c\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\">\n<p>\"\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u786e\u4fdd\u6bcf\u4e00\u6b21\u8425\u9500\u6d3b\u52a8\u662f\u57fa\u4e8e\u5b9e\u9645\u6d88\u8d39\u8005\u6d1e\u5bdf\u529b\uff0c\u4ece\u8bbe\u8ba1\u5230\u6267\u884c\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6709\u6548\u6027\u548c\u5efa\u8bbe\u66f4\u5f3a\u5927\u7684\u4e4b\u95f4\u7684\u8fde\u63a5\u7684\u54c1\u724c\u548c\u6d88\u8d39\u8005\u3002\"<\/p>\n<cite><strong><em>\u84dd\u8272\u725b\u961f<\/em><\/strong><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489206\/IMG_0725_qqogem.jpg\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>\u540c\u65f6\uff0c\u6211\u4eec\u7684 <strong>\u5408\u4f5c\u4e0e\u6280\u672fOBS<\/strong> \u53cd\u6620\u4e86\u6211\u4eec\u7684\u5171\u540c\u627f\u8bfaESG\u548c\u53ef\u6301\u7eed\u6027\u3002 \u901a\u8fc7\u6574\u5408 <strong>\u751f\u6001\u6750\u6599\u7684\u521b\u65b0<\/strong> \u4e0e <strong>\u78b3\u8db3\u8ff9\u7684\u7ba1\u7406<\/strong>\u6211\u4eec\u90fd\u662f\u5f00\u62d3\u6027\u7684\u7eff\u8272\u89e3\u51b3\u65b9\u6848\u7528\u4e8e\u6d88\u8d39\u54c1\u548c\u65f6\u5c1a\u5de5\u4e1a\u3002 \u4ece\u6750\u6599\u91c7\u8d2d\u548c\u8bbe\u8ba1\u4ea7\u54c1\u7684\u751f\u4ea7\u548c\u78b3\u751f\u547d\u5468\u671f\u8bc4\u4f30\uff0c\u6211\u4eec\u6b63\u5728\u5efa\u8bbe\u7684\u9014\u5f84\u5411\u4f4e\u78b3\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u3002<\/p>\n\n\n\n<div class=\"row mt-30\">\n<div class=\"col-md-6 mb-4\"><img decoding=\"async\" class=\"w-100 rounded\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489203\/IMG_0724_yatijr.jpg\" alt=\"\u535a\u7684\u56fe\u50cf\" title=\"\"><\/div>\n<div class=\"col-md-6 mb-4\"><img decoding=\"async\" class=\"w-100 rounded\" src=\"https:\/\/res.cloudinary.com\/dhowmzibg\/image\/upload\/f_auto,q_auto,dpr_auto\/v1757489207\/IMG_0727_kfxomu.jpg\" alt=\"\u535a\u7684\u56fe\u50cf\" title=\"\"><\/div>\n<\/div>\n\n\n\n<p>\u5728\u4e00\u8d77\uff0c\u8fd9\u4e9b\u4f19\u4f34\u5173\u7cfb\u662f\u4e00\u4e2a <strong>\u65b0\u7684\u65f6\u4ee3\u54c1\u7684\u8425\u9500<\/strong>\u2014\u5728\u6570\u636e\u7684\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\u6ee1\u8db3\u53ef\u6301\u7eed\u7684\u505a\u6cd5\u3002 \u6211\u4eec\u4e0d\u4ec5\u5e2e\u52a9\u7684\u54c1\u724c\uff0c\u6269\u5927\u5e02\u573a\u4efd\u989d\uff0c\u4f46\u4e5f\u521b\u9020\u957f\u671f\u7684\u4ef7\u503c\uff0c\u5bf9\u6d88\u8d39\u8005\u3001\u4f01\u4e1a\u548c\u5730\u7403\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Through strategic partnerships, we are shaping the future of FMCG marketing and green innovation. Our collaboration with Behaviorally and OBS brings together global consumer insights, cutting-edge environmental technologies, and practical in-store marketing expertise to deliver impactful solutions for brands and society. By harnessing Behaviorally\u2019s advanced consumer behavior data\u2014covering over 160,000 shelf displays, 60 million behavioral&#8230;<\/p>","protected":false},"author":1,"featured_media":3438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,91],"tags":[],"class_list":["post-3438","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-bluebull","category-esg","post_format-post-format-video","th-blog blog-single has-post-thumbnail"],"acf":[],"_links":{"self":[{"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/posts\/3438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/comments?post=3438"}],"version-history":[{"count":0,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/posts\/3438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/posts\/3438"}],"wp:attachment":[{"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/media?parent=3438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/categories?post=3438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posmesg.com\/cn\/wp-json\/wp\/v2\/tags?post=3438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}